Competitive Intelligence Software Market Research Report, 2026

The Global Competitive Intelligence Software Market is anticipated to expand at a robust CAGR rate during the forecast period 2020-2026. The growth of the market is attributed to the increasing cut-throat competition in the business world while technological developments are expected to propel the market growth. Competitive Intelligence Software is basically a platform which enables the small to big-corporation to keep a tap on the business environment and gathers, compiles, and sort the information about their competitors’ dynamic moves. Earlier, only management executives used to use this software; however, now it’s used by various teams within the organization which includes business analysts, marketing, and executives. For instance, the marketing team can use this platform to collect data on competitor’s social media strategy, digital advertising tactics, and content marketing strategy while sales managers can utilize this software to keep track of their competitor’s product prices.

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