February 26, 2020

How to use blogs to improve your ranking on search engines

If you are writing blogs and want to improve your ranking on the search engine, the best option is to start blogging. Here, the organic search is the smarter way to generate high traffic for your blogs. According to blogger.com about, 60% of businesses have blogs; however, 65% of the bloggers are not updating the content regularly, which creates low search results. Updating your content regularly and providing useful content will optimize the blog post and provide you with good search results.

If you too are stuck with how to optimize your blog post and take it on the top of the search, follow these nine essential tips:

Research efficiently: Writing valuable keywords to the blogs help generate traffic, and keyword research is crucial to page optimization. However, various tools help with finding relevant keywords for your blog posts such as The Google Adwords Keyword Tool and more.

Use keywords wisely in the entire post: After finding the relevant keyword for your blog post, place them into the blog. There are spaces where you have to put keywords such as:

Title

Headings

Anchor text

Meta descriptions

The thing you have to make sure is do not do keyword stuffing. It will make the content difficult to read and can also irritate the audience.

Share the reference link source - You can mention the reference links in your blog posts as it is a good blogging gesture. It also helps you by receiving the link back, which is a valuable possession for any site looking for higher search results.

Influence the audience to subscribe to your blog: Add a feed subscription button in your blog post to provide an opportunity to subscribe to your posts through the mail. It will enhance the reach of your followers, and they will get the notifications of the latest blogs.

Use social media to extend the traffic of your blog posts: You can promote your posts on different social media platforms such as Facebook, Twitter. There are free tools that help you post links to your latest content on social media platforms with a simple click. Even you can schedule the posts before the time.

Keep valuable content above the fold because, according to research, people spent 80% of their time reading the content, which is positioned on the first part of the blog page. Astonishingly, they spend only 20% of the time to read the content on the lower page. So, it is essential to put the essential information on the above page. It also increases the traffic on your content to get maximum audience.

Minimize your ad space: If you want to make your content awesome, you have to design it by using less number of ads. You can put two to three high performing ads on the bottom of the page.

People do not like pages full of ads and do not have space for the content. They will also dislike the post. So it is good to add limited commercials in your post.

Design your website for speed: You need to fasten the speed of your search results as Google found that slowing down the search results will reduce the number of searches by 50%. So, it is essential to evaluate the speed of your post for the audience.

Develop your navigation for UX and SEO: You can use spider crawl navigation to find out the architecture of the site; it is similar to the site map. Navigation helps the audience to find your website easily. If you develop your navigation by using javascript or Flash, then Google will not crawl your navigation. So, it is better to use HTML and CSS to build your navigation.

Put an efficient URL structure: It is required to make your URL descriptive and relevant. There is no need to add every single word in the title of the URL. You can add conjunctions in the URL, i.e. "and", "or", "but", "while".

Continually optimize your blog content: It is not always when SEO improvements need new blog content. There are some possibilities where you can get optimization techniques for the existing blog content:

  • Add interlinks of relevant websites on your blog posts
  • Connect one post to the consecutive another post
  • Add images and videos
  • Review the content to find whether the keywords are placed or not in the title and meta descriptions.

Conclusion

By following the above steps, you can attract a broad audience, get higher customer conversion rates, and excellent search results.

You just have to write in-depth content that influences the readers and different from other websites. You will get the benefits of it. You can use some tools to optimize your content, such as WordPress.