7 Must-Have Features for a Spa / Salon Website
Today, getting a professional website is crucial for effectively marketing your beauty spa or salon. According to Clutch, 64 percent of small businesses such as hair salons, beauty spas, and other related beauty and wellness businesses have their own website for online promotion.
It's difficult to market your spa/name, salon's products, and services to potential customers if you don't have a good online presence. You can create a strong brand image in the online space by creating an attractive spa/salon website with customer-friendly features.
We have created a comprehensive list of the essential features that will help your business stand out in the competition. These excellent features will pique your website visitors' interest and have the best user experience possible.
Let's take a closer look.
1. Appealing and Modern Theme
According to MightyFineDesign, 75% of consumers confess to making reputation decisions based on a brand's website design. Attractive themes give the website a pleasing appearance. As a result, it plays a vital role in luring visitors to your website. You can select a specific and attractive theme for your spa/salon website once you understand the needs of your beauty company.
Many themes are available on the market; for example, WordPress has many beauty spa themes with advanced features. Based on functionality, approved extensions, and popularity, we've chosen the top three themes.
Popular WordPress Themes for Beauty Spa/Salon Website
- Curly- Curly is a well-known WordPress style for beauty studio websites, with a beautiful and innovative visual design that draws in visitors. WPBakery page builder plugin, WooCommerce integration, WPML support, smooth scrolling, mobile responsiveness, and several other premium features are included.
- Aqua- You can build an enticing online presence for your spa/salon by using this lovely theme. Reservation control, a spa facilities menu, a wellness class schedule, and a responsive interface are only a few of the notable features.
- Edema- Edema is a powerful WordPress theme for creating a well-designed spa/salon website. The theme's main features include online bookings, WooCommerce integration, mobile responsiveness, and plugin compatibility.
These themes are ideal for websites such as hair salons, spas, fitness centers, and other beauty and wellness-related businesses. If you are unhappy with the pre-built templates, you can opt for a WordPress custom theme.
2. Search Functionality
Most Spa and salon websites offer a wide range of services. It sometimes becomes difficult for the visitors to locate the service they are looking for. Have a site search feature can make it easier for visitors to locate the details they're searching for on your website. According to SEO Advantage, if a site's search feature is missing or not properly functional, 80 percent of visitors will abandon it.
The autosuggest feature in combination with the search functionality saves your site's users time and effort by speeding up the search process. You may also have filtering options in the search bar so that users can sort their results by price, location, ratings, gender preference, and other factors.
According to Econsultancy, approximately 30% of visitors use the site search box with future purchase intent. You can gather useful information about users' search purposes by using the right analytics tool. This research helps you in customizing your website's functionality to suit the needs of your guests.
3. Dashboard/Account Management
According to Getapp, dashboards and scorecards are the most critical features for prospective business intelligence software buyers. The dashboard function, as we all know, is the main performance indicator on a website. It compiles the information from the activities and presents it in the form of charts, graphs, maps, and other visual aids.
Customers can get all of the details related to their account in one quick glance if your spa/salon website has an active dashboard feature. This detailed report allows your customers to successfully monitor their accounts. Edit profile, booking history, last payment received, items purchased, and other parts must be included in the dashboard.
Furthermore, by using the dashboard's auto-updating feature, you can assist your clients in keeping track of their activities in your beauty spa/salon. The dashboard feature on your website will help to improve the trustworthiness of your spa/salon and make it more customer-oriented.
4. E-Commerce Functionality
E-commerce is one of the best ways to increase your sales in today's tech-savvy world. E-commerce platforms such as WooCommerce, Weebly, Squarespace, Wix and others have the most effective solutions for selling your beauty products and services online. It also helps you to stand out from your rivals.
93.5 percent of global internet users have bought goods online, according to Optinmonster. As a result, you can sell beauty items and offer services to your customers at their doorstep by incorporating e-commerce features into your website.
5. Online Appointment Booking
You can encourage visitors to book an appointment without visiting your physical studio by having online booking platforms on your website. For example, if a customer wants to book a manicure and pedicure appointment, he or she will go to your website, choose the service they want, confirm the date and time, pay for the service online, and then show up on the scheduled date.
Your website visitors can enjoy features like intuitive front-end date and time picking systems, online payment gateways, email autoresponder setup, and many others. There are many readily available Spa and Salon management software like DINGG that offers seamless integration with your website for online booking and a plethora of essential features to improve your business functioning.
6. Clear and Precise Blog Section
According to Forbes, after receiving customized content, 34% of customers are more likely to make an unplanned purchase. As a result, a beauty website with compelling content has a greater chance of increasing the company's revenue. Additionally, articles like hair trends in 2021, tips for preserving skin tone, recommended shampoos and conditioners for various hairstyles, measures for making homemade facial packs, and so on will demonstrate your expertise to the readers.
Since your blogs provide readers with fantastic beauty tips and ideas, they become more engaged with your brand and services. Hire professional content copywriters if you're having trouble creating rich content for your blogs.
7. Availability of Digital Gift Cards
Digital gift card transactions are expected to reach $698.2 billion by 2024, according to Restaurant Technology News. Gift cards, which can be found on a spa or salon's website, have proven to be a successful marketing tool for promoting an online beauty company. According to Getneko, though physical gift card sales have increased by 6%, online gift card sales have increased by 200 percent.
Furthermore, digital gift cards promote your beauty services to prospective clients while also allowing you to conveniently collect personal information such as an email address, phone number, and so on.
You will highlight the digital gift card services on a separate page or the homepage of your spa/salon website. Include seasonal sales, promotion codes, terms and conditions, and all necessary information for claiming the gift cards.
Winding Up
Going up to the Spa or salon for pre-bookings, fees, and inquiries has become redundant in this new age. Most of the customers prefer to perform such activities through a spa/salon website.
Furthermore, when developing a website for your spa or salon, it's important to focus on including the most up-to-date features and technologies. Your visitors would not be attracted to an outdated website, so use the improved functionality and technology on your website instead. Price, services provided, a map view, business hours, social media profiles, gender options, reviews, and a brand summary should all be available on your website.