The Global Whey Protein Market is valued to reach USD 7.2 Billion in 2018, growing at CAGR of 8.25% over the forecast period 2020 -2026. The key factors driving the market growth include presence of enriched nutrients and proteins, rising applications of whey in food and beverage products and prevention against allergic conditions in infants.
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Whey is a protein complex and is a functional food with a high level of health benefits. Components of whey comprise beta-lactoglobulin, alpha-lactalbumin and immunoglobulins that exhibit a high range of immune-enhancing properties. Whey protein offers potential to cure tumors, anxiety and viral conditions. Although, the consumption is in the form of powder, bar or any other liquid food. It is derived from milk constituents and pose as functional foods that have a direct and a sizeable effect on health.
At present, whey is a popular form of dietary protein and energy supplement that promotes muscle strength, antimicrobial activity and immunity. Medical advances in processing technology have resulted in development of different whey products. The commercially available whey products are mineralized and hydrolysed whey. These variables are therefore practical in deciding the whey fractions for nutritional applications. The commercial success of whey leads in the development of high quality of whey supplements as a primary product. Manufacturers are emphasizing on preserving the biological activity and protein-bound fats in the end product. The proteins are processed within low temperatures and are not exposed to pH changes to prevent any denaturing of protein structures. Moreover, health of cows also affects the milk condition and is instrumental in enhancing the activity of whey products.
Whey Protein Market Trends, Drivers and Opportunities:
Whey protein market is driven by rising significance of functional foods and growing popularity of protein as an energy booster product. Rise in disposable income is a pivotal factor and is anticipated to influence the buying decision for whey in the years to come. Growing population and rise in fitness enthusiasts is more likely to create a high demand in the following years. Moreover, rise in trend of using whey protein for infants is more likely to encourage a healthy parameters for baby growth upto a certain age. However, lack of awareness and over consumption of whey protein in form of powder and bars is more likely to result in health hazards which in turn constricts the market growth throughout the forecast period.