Global Mobile Value-Added Services VAS Market by Solutions, End-users, Applications, and Regions — Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2020–2026
The global mobile value-added services VAS market was valued at USD 59 billion in 2019 and is expected to reach USD 128 billion by 2026, expanding at a CAGR of around 11.54 % during the forecast period, 2020–2026. The growth of the market is attributed to increasing use of smartphones users globally.
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Mobile value-added services VAS, is a term for secondary services provided by telecom operators along with primary services of voice calls and fax. However, it can be used across various industries to promote their business. The services were earlier regarded as add-on feature for users but often lately it has emerging as primary service for consumers. The services can be supplied by telecom operator or can be outsourced to third party providers also known as content providers.
Market Trends, Drivers, Restraints, and Opportunities:
- Increasing internet connectivity and technological advancements are driving the growth of the market.
- Rising penetration of smartphones and need for multipurpose devices are factors fueling the growth of the market.
- Additional source of revenue for content providers and telecom operators having significant importance and demand among users.
- Growing use of mobile applications providing better services and data privacy issues are hampering the market growth.
- Extensive use across various industries for generating user data and preference is expected to foster growth in the market for the forecasted period.
Competitive Landscape:
Major companies in global mobile value-added services VAS market includes AT&T Inc, Apple Inc, Alphabet Inc, Beeline, Saudi Telecom Group, Blackberry Limited, Samsung Electronics Co Ltd, Sprint Corporation, Vodafone Group Plc, Tech Mahindra Limited, ZTE Corporation and OnMobile Global Limited. The market players are involved in developing solutions and services with low cost and higher customer benefits to gain traction in global marketplace.
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The global mobile value-added services VAS market has been segmented on the basis of
Solutions
- Short Message Service SMS
- Interactive Voice & Video Response IVVR
- Wireless Application Protocol WAP
- Unstructured Supplementary Service Data USSD
- Multimedia Messaging Service MMS
- Location Based Services
End-users
- Consumers
- Enterprises
- Network Providers
Applications
- Mobile Browsing
- Location-based Services
- Audio Entertainment
- Video Entertainment
- Mobile Texting
- Mobile Digital Gaming
Regions
- Asia Pacific
- Europe
- North America
- Middle East & Africa
- Latin America
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Table of Contents
- Executive Summary
- Assumptions and Acronyms Used
- Research Methodology
- Mobile Value-Added Services VAS Market Overview
- Global Mobile Value-Added Services VAS Market Analysis and Forecast by Type
- Global Mobile Value-Added Services VAS Market Analysis and Forecast by Application
- Global Mobile Value-Added Services VAS Market Analysis and Forecast by Sales Channel
- Global Mobile Value-Added Services VAS Market Analysis and Forecast by Region
- North America Mobile Value-Added Services VAS Market Analysis and Forecast
- Latin America Mobile Value-Added Services VAS Market Analysis and Forecast
- Europe Mobile Value-Added Services VAS Market Analysis and Forecast
- Asia Pacific Mobile Value-Added Services VAS Market Analysis and Forecast
- Middle East & Africa Mobile Value-Added Services VAS Market Analysis and Forecast
- Competition Landscape
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