Global Video on Demand (VOD) Market by Solutions, Monetization Models, Industry Verticals, and Regions — Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2020–2026
The global video on demand (VOD) market was valued at USD 39 billion in 2019 and is projected to reach over USD 87 billion by 2026, expanding at a CAGR of more than 17% during the forecast period, 2020–2026. The growth of the market is attributed to the rising penetration of internet coupled with smart devices worldwide.
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Video on demand (VOD) is basically a video media distribution framework that permits clients to get to video amusement without a conventional video entertainment gadget and without the requirements of a run of the mill static broadcasting schedule. Earlier, broadcasting was the commonest type of media dissemination. As Internet advances kept on developing, customers started to converge towards non-conventional methods of content consumption such as VOD. Unlike broadcast TV, VOD frameworks at first required every client to have an internet connection with extensive bandwidth speed to get content.
However, nowadays due to the development of codec such as JPEG2000 codec has brought about lower bandwidth capacity prerequisites for VOD applications. Most of the telecommunication company-based VOD frameworks can either stream or download content promptly to a gadget such smart phone, computers, and advanced video recorder bought or rented from the supplier for delayed viewing. Internet has developed as an inexorably popular mechanism of VOD arrangement through different pricing models.
Market Trends, Drivers, Restraints, and Opportunities:
- Rising proliferation of high speed internet network and subscriptions is driving the growth of the market.
- Growing adoption of connected devices and its advanced features is a favourable factor driving the market growth.
- Rising network complexity due format management such as video content tailoring as per operating systems and various bit rate is acting as a restraint for the growth of the market.
- Increasing security concerns due large surface area of the network is a restraint in the market growth.
- The unexplored markets of emerging economies and the use of latest technologies are opportunities for the growth of the market.
Competitive Landscape:
Some of the other key players operating in the market include Netflix (US), Amazon.com Inc., Google LLC., YouTube LLC., Apple Inc., HBO Inc., Cisco Systems Inc., Roku Inc., IndieFlix Group Inc., Vudu Inc., Hulu LLC., Comcast Corporation, Akamai Technologies Inc., Huawei Technologies Co. Ltd., Fujitsu Ltd., CenturyLink Inc., and Vubiquity Inc. The major market players gain edge in the market by activities of mergers & acquisitions and investing in research & development to offer various product offerings.
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The Global Video On Demand (VOD) Valves market has been segmented on the basis of
Solutions
- Pay television
- Over the top (OTT) services
- Internet Protocol Television (IPTV)
Monetization Models
- Subscription-based
- Advertising-based
- Rent & Purchase
Industry Verticals
- Entertainment
- Gaming
- Education
Regions
- Asia Pacific
- China
- India
- Japan
North America
- S.
- Canada
Latin America
- Brazil
- Mexico
- Europe
- Germany
- K.
- France
Middle East & Africa
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Table of Contents
- Executive Summary
- Assumptions and Acronyms Used
- Research Methodology
- video on demand (VOD) market Overview
- Global video on demand (VOD) market Analysis and Forecast by Type
- Global video on demand (VOD) market Analysis and Forecast by Application
- Global video on demand (VOD) market Analysis and Forecast by Sales Channel
- Global video on demand (VOD) market Analysis and Forecast by Region
- North America video on demand (VOD) market Analysis and Forecast
- Latin America video on demand (VOD) market Analysis and Forecast
- Europe video on demand (VOD) market Analysis and Forecast
- Asia Pacific video on demand (VOD) market Analysis and Forecast
- Middle East & Africa video on demand (VOD) market Analysis and Forecast
- Competition Landscape
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