Global Anti-counterfeit Pharmaceutical Packaging Market by Types, Applications, and Regions— Market Size, Share and Trends, Forecasts 2020–2026

Global Anti-Counterfeit Pharmaceutical Packaging Market was valued at USD 82.1 Billion in 2015, and is projected to grow at CAGR of 12.4% over forecast period 2020–2026. Rising concerns regarding brand reputation among pharmaceutical companies and growing technological innovation for production of highly secure packaging are the factors driving the market.

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Counterfeiting is gravely impacting the pharmaceuticals industry by causing substantial losses in terms of revenue and credibility. Counterfeit pharmaceutical products, labelled with the names of original and legitimate product manufacturers are entering local markets globally. This has become a matter of serious concern for pharmaceutical companies, and the threat of lawsuits is a constant worry. Players in the pharmaceutical industry around the globe are increasingly working on ways to stop counterfeit products from penetrating the markets in order to prevent negative impact on their sales revenue and brand image.

Counterfeit pharmaceutical products are so very well packed that normal identification techniques are unable to differentiate between legitimate or original packaging and counterfeit ones. These products then end up being sent to the retail market for sale. Forged products, due to sub-standard quality, pose severe health concerns among consumers, which results in steadily diminishing brand image of original products. Each year, multi-million dollar losses are incurred by players in the global pharmaceutical industry due to presence of counterfeit products in their supply chain.

Pharmaceutical products are one of the basic needs of consumer and this high need for medication invariably results in them coming in contact with counterfeit products due to the abundant availability of such products in local markets. Anti-counterfeit pharmaceuticals packaging has emerged as one of the most effective solutions to limit counterfeiting in the pharmaceutical industry. Growing incidence of counterfeiting in the pharmaceutical industry is resulting in increasing demand for anti-counterfeit pharmaceuticals packaging. This market is expected to expand at a significantly high growth rate over the forecast period as a result.

Market Trends, Drivers, Restraints, and Opportunities:

Increase in the demand for safe packaging of pharmaceutical drug due to the rising number of counterfeit drugs is driving the market growth.
Policies and regulations to refrain counterfeiting or tampering of original drugs are propelling the expansion of the market.
High costs related to anti-counterfeiting technology are a major factor restraining the growth of the market.
Rising demand for lifesaving drugs is likely to endorse counterfeiting, which in turn, is creating new opportunities in the market.