Global Energy and Sports Drinks Market by Products, Product Types, Target Consumers, Distribution Channels, and Regions — Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2020–2026
The global energy and sports drinks market is anticipated to expand at a CAGR of around 9.5% during the forecast period, 2020–2026. Growing consumer’s health consciousness and hectic lifestyle are anticipated to boost the demand for energy drinks and thus fuel the market growth.
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The sports and energy drinks lie under the category of nutraceutical drinks. Sport drinks are a kind of flavored beverages that often contain carbohydrates, minerals, electrolytes, and sometimes other vitamins and nutrients. These are beneficial for athletes who participate regularly in endurance or high-intensity sports when used in addition to plain water for hydration. Energy drinks usually contain stimulants such as guarana and caffeine with varying amounts of sugar vitamins, proteins, sodium, and other minerals. Energy depletion is a common problem while working out, and the body often requires an instant source of glucose or sugar rush. Energy and sports drinks market products do the needful along with providing essential vitamins and electrolytes. These products are usually available in the form of tablet, powder, and liquid.
Market Trends, Drivers, Restraints, and Opportunities:
- Growing awareness among people about health benefits of energy drinks coupled with busy lifestyle is expected to boost the market growth.
- Increasing consumer demand for energy drinks in the sports sector and new innovative flavors in drinks are the major factors driving the growth for the market.
- Growing popularity of unconventional fitness activities like yoga and aerobics along with the rising trend of participation in half and full marathons has propelled the demand for energy drinks worldwide.
- Shifting customer preferences and growing demand for drinks containing natural ingredients such as organic guarana and raw green coffee bean extracts is anticipated to boost the demand for organic energy drinks. This, in turn, is driving the growth of the market.
- Increasing number of female participation in sports activities and attracting them towards sugar free or light drinks is anticipated to propel the market growth.
- Increasing disposable income of people and inclination towards healthy eating and drinking lifestyle trend is anticipated to boost the demand for energy drinks and thus fueling the market growth.
- Increasing demand from sportsperson for energy drinks that contains electrolytes such as sodium and potassium, that aids in staying hydrated, boost energy, and maintain body’s fluid levels. This, in turn, is propelling the market growth.
- Growing concerns on health risks associated with excessive consumption of energy drinks including sleeplessness, frequent urination, and abnormal heart rhythms, has been restraining the market growth.
Competitive Landscape:
Key players operating in the global energy and sports drinks market are Red Bull Runa Beverages, Bomb Energy Drink, Monster Energy, PepsiCo, Coca-Cola, All Sport, Gusto Organic, Labrada Nutrition, Enerzal, Staminade, Pacific Health Labs, Montage Promoters, Boost Drinks, Rockstar Energy, Trend Food International, EAS, Hype Energy Drinks, Cytosport, Burn, Lucozade, and Frucor.
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The Global Energy and Sports Drinks Market has been segmented on the basis of
Products
- Alcoholic
- Non-alcoholic
Product Types
- Non-organic
- Organic
- Natural
Target Consumers
- Teenagers
- Adults
- Geriatric Population
Distribution Channels
- Convenience Stores
- Pharmacies
- Online Retail
- Supermarket
- Hypermarket
Regions
- Asia Pacific
- Europe
- North America
- Middle East & Africa
- Latin America
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Table of Contents
- Executive Summary
- Assumptions and Acronyms Used
- Research Methodology
- energy and sports drinks market Overview
- Global energy and sports drinks market Analysis and Forecast by Type
- Global energy and sports drinks market Analysis and Forecast by Application
- Global energy and sports drinks market Analysis and Forecast by Sales Channel
- Global energy and sports drinks market Analysis and Forecast by Region
- North America energy and sports drinks market Analysis and Forecast
- Latin America energy and sports drinks market Analysis and Forecast
- Europe energy and sports drinks market Analysis and Forecast
- Asia Pacific energy and sports drinks market Analysis and Forecast
- Middle East & Africa energy and sports drinks market Analysis and Forecast
- Competition Landscape
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