Global Test Preparation Market by Format Types, Application, and Regions — Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2020–2026

The global test preparation market is anticipated to expand at a considerable CAGR during the forecast period, 2020–2026.

Students are procuring test preparation programs and services to enhance their performance in academic and non-academic examinations. With respect to surge in the demand for test preparation products, the providers have made changes in their marketing and delivery services to increase student acquisition rates. Majority of students have begun to enrol for online tutoring services to prepare for standardized tests and school level exams.

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The increasing incorporation of AI in tutoring services is identified as one of the primary growth factors for this market. The incorporation of innovative education technology solutions is widely gaining prominence in the test preparation market in the US. The utilization of intelligent tutoring systems has led to several advancements in the online tutoring market. These systems are hybrid models with an amalgamation of machine learning technologies and can directly interact with students without any human interference. Moreover, the capabilities of these intelligent tutoring systems to interpret complex human responses while teaching differentiates them from traditional computer-aided instruction systems. Incorporating artificial intelligence (AI) into the education technology offers the ability to learn student learning patterns and accordingly present content and assess performance. Most of the stakeholders in the education market are already making significant investments to digitize their content.

Market Trends, Drivers, Restraints, and Opportunities:

Rising demand for implementation of analytical tools in test preparation services by the vendors and increase in mobile devices are some of the key trends driving the growth of the test preparation market and thus fueling the growth of the market.
Increasing incorporation of AI in tutoring services and time spent on mobile devices are the factors driving the growth of the market.
Availability of open- source test preparation materials and growth of unorganized sector are the key factors for the growth of the market.
With rising number of enrolments in test preparation courses, the growth of the test preparation market will accelerate significantly during the forecast period.
Significant increase in the number of free, open-source test preparation modules hampers the growth of the market.
Adopting learning analytics and web analytics are key market opportunities of the market growth.
Globally, the competitive examination segment is widening, which is one of the positive trends that is going to foster the growth of the market during the forecast period.

Competitive Landscape:

The key players in global test preparation market are C2 Education, The Princeton Review, Huntington Learning Center, Sylvan Learning, Club Z, Aakash Educational Services, Byju’s, FIITJEE, USATestprep, Huntington Learning Center, ArborBridge, Benchprep, Kaplan, TIME, Pearson Education and many more.

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The global test preparation market has been segmented on the basis of

Format Types

University Exams
Certification Exams
High School Exams
Elementary Exams
Other Exams

Application

K-12
Post-secondary
College Students
Job Seekers
Working Professionals

Regions

Asia Pacific
Europe
North America
Middle East & Africa
Latin America

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Table of Contents

Executive Summary
Assumptions and Acronyms Used
Research Methodology
Test Preparation Market Overview
Global Test Preparation Market Analysis and Forecast by Type
Global Test Preparation Market Analysis and Forecast by Application
Global Test Preparation Market Analysis and Forecast by Sales Channel
Global Test Preparation Market Analysis and Forecast by Region
North America Test Preparation Market Analysis and Forecast
Latin America Test Preparation Market Analysis and Forecast
Europe Test Preparation Market Analysis and Forecast
Asia Pacific Test Preparation Market Analysis and Forecast
Middle East & Africa Test Preparation Market Analysis and Forecast
Competition Landscape

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