Rise of Chatbots - Transforming the Marketing Strategy

A chatbot is basically a computer program designed to simulate conversions with human users, especially over the internet. It is a piece of software that is being designed to automate a specific task. In other words, chatbot is a service, powered by rules and sometimes artificial intelligence that you interact with via a chat interface. Chatbots are generally used in applications such as e-commerce customer service, call centers, and internet gaming.

A chatbot can provide many functions and can be hosted in major chat platforms like Facebook messenger, text messaging and many others. A chatbot works in much the same way as a human occupy a help desk. When a customer has opened a chat dialogue to ask for help, the Chabot is a medium of responding. A chatbot would immediately respond in the same way as a human would.

For example, if a customer typed the question ‘what time does your store will open tomorrow morning?’ with using the information available the chatbot will respond that ‘our store will open at 9 am and close at 5 pm.’ Siri in the iPhones is also a chatbot, a response is given in natural conversational replies. Messaging chatbots may help many businesses to improve customer service, sell more products and services and also earn more or higher profits.

At Codeaxia Digital Solutions, as a website development company in India, by using the latest coding practices, embracing new technologies and complying with industry standards we build websites that are reliable, stable and robust, Here are some of the critical ways through which chatbots are transforming the marketing strategy and how business can capitalize on the current conversational trend, they are explained below-

Engagement beyond clicks:-

@1 Engagement with a chatbot is an active conversation with the user.

@2 In traditional online advertising, we call a click of an ad or play a video engagement.

Asking users specific questions:-

@1 In this highly personal and conversational setting, chatbots can also ask questions that could not be fielded by traditional ads.

@2 Some of the questions which are socially acceptable and even are welcome in chatbot interactions are as follows –

# Where do you live?

# What music do you like? or

# Where’s your dream travel destination?

Opportunities for personalization:-

@1 Nowadays, brands are trying to seek ways to appeal to users personally, whether through programmatic display ads, retargeting or direct mail.

@2 Ads have become more targeted over the time.

Bringing your brand personality to life:-

@1 A branded chatbot becomes a living entity that can charge personality into conversations.

@2 Traditional ads are pushed upon an unwilling or uninterested viewer while chatbots pull users to engage with them.

Chatbots allow brands to connect with users on a deeper level, while also allowing users to feel in command of the conversation. If a chatbot is being strategically implemented, it can tell your brand’s story to a limitless audience via an intimate one to one conversation. This has the potential to be a true game changer. The success of chatbots operating within messaging systems is becoming more obvious, with many organizations acquiring or securing their rewards. Therefore, these helpful little robots make dry tasks surprisingly fun, like chatting with a possible nearby friend.

Conclusion

Codeaxia Digital Solutions is a digital marketing company in Delhi, India we help you select the right channels for your business like Email Marketing, PPC, SEO, SMM, Content Marketing, Affiliate Marketing, Influencer Marketing, Online Public Relations, Video Advertising, LinkedIn Advertising, Mobile Marketing and Marketing Automation.