Luxury Mattress Market Top Scenario, Swot Analysis, Business Overview & Forecast

Global Luxury Mattress Market – Introduction

• Luxury mattresses are widely used in premium hotels, luxurious resorts, villas, hospitals, residential accommodations etc. A luxury mattress is a large rectangular pad of different layers and degrees of both softness and firmness. The major benefits of such mattresses is to offer pressure relief, conform to the shape of the body, to spread the weight over the surface of the mattress, and relieve pressure points. Luxury mattresses are made from a variety of materials which include memory foam, latex, innerspring, and hybrid materials. Luxury mattresses are considered as quality mattresses which can reduce inflammation and problems related to arthritis etc.

Rise in adoption or usage of mattresses made from natural materials projected to be a driving factor for the luxury mattress market

• The rising sale of natural mattresses having hypo allergic properties is a growing trend. Furthermore, end-users (premium hotel chains, luxurious resorts and villas etc.) are increasingly becoming aware about the harmful effects of synthetic mattresses used on a regular basis. Manufacturers and distributors sell their natural material- based mattresses for the quality sleep and comfort they offer. These are projected to be major driving factors of the luxury mattress market during the forecast period.

Increase in trend of selling luxury mattresses through company-owned websites and e-commerce websites projected to create huge opportunity for manufacturers and suppliers

• Rapid increase in trend of selling products such as luxury mattresses through online distribution channels especially on company-owned websites and on e-commerce websites such as Amazon, Walmart, and various other regional e-commerce portals across the globe is expected to create significant opportunities for manufacturers and distributors of luxury mattresses during the forecast period. Companies are also offering attractive discounts and launching exclusive offers or payment schemes to drive the sale of luxury mattresses on e-commerce websites etc.

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North America and Europe Considered to be the Largest Markets for Luxury Mattresses

• Geographically, the global luxury mattress market can be divided into five regions: North America, Europe , Asia Pacific, Middle East & Africa, and South America
• North America and Europe accounted for major share of the global luxury mattress market in 2019. The market in North America and Europe is anticipated to grow at a moderate rate during the forecast period due to rising trend of using luxury mattresses as per the interior design, and increasing usage of luxury mattresses made of natural material over mattresses made from chemical or synthetic material.
• The market in Asia Pacific is anticipated to expand at a significant growth rate during the forecast period due to rapid urbanization, rise in sale of luxury mattresses on e-commerce websites, and rise in ownership of luxury homes, bungalows and villas etc. in China, India, Japan, Thailand, Singapore, Australia, and other Southeast Asian countries. This is projected to surge the demand for luxury mattresses in the Asia Pacific region.

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