April 28, 2020
Self-lacing Shoes Market Survey On Emerging Opportunities
Global Self-lacing Shoes Market – Introduction
- Self-lacing shoes are technology-equipped shoes designed to automatically tighten once an individual puts them on. Self-lacing shoes are also termed as self-tying shoes and power laces. Furthermore, these shoes are introducing features such as self-tightening, heating, and shock-absorbing shoe. Self-lacing shoes are majorly purchased by professional athletes, basketball players, and differently-abled individuals.
- Nike has launched its range of self-lacing shoes named Adapt BB and HyperAdapt 1.0 in the self-lacing shoes market. Puma has introduced its fit intelligence, wirelessly connected self-lacing shoes called AutoDisc.
Rise in Trend of Using Bluetooth-enabled and Application-driven Smart Shoes to Drive the Self-lacing Shoes Market
- Rapid increase in demand for Bluetooth-enabled and application-driven smart shoes is projected to be a driving factor for the self-lacing shoes market. Professional sportspersons such as basketball players, marathon runners, and athletes use these innovative and tech-embedded shoes to keep daily track of their fitness regimen. Moreover, self-lacing shoes are very convenient for differently-abled individuals and senior citizens. Technology plays a vital role in the production process of such products. Brands have to undertake advancement in their technology to be competitive in the marketplace.
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Lack of Awareness and High Cost of Shoes to Hamper the Self-lacing Shoes Market in the Near Future
- Lack of awareness about self-lacing shoes in various emerging economies across the world is anticipated to restrict the growth of these shoes during the forecast period. The product is very expensive in terms of pricing. Furthermore, it is unavailable in specialty stores and multi-brand retail outlets in various emerging economies. These factors negatively impact the sale of self-lacing shoes in various parts of the globe. Moreover, companies spend heavy amounts on research & development to ensure advancement in technology of self-lacing shoes, which in turn is likely to increase the overall cost of production of these shoes.
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