Pet Shampoo Market Key Business Opportunities Along With Potential Challenges

Pet shampoo is a specialized pet care product that cleanses, conditions, and deodorizes pets’ coat and skin. Pets often get dirty and soiled, due to their outdoor movements, wandering and lying on dirty surfaces and hence need to be cleaned occasionally. The most common pets around the globe are dogs and cats, who have a hairy coating and hence are prone to getting infected with flea and ticks. This also increases the risk of growth of bacteria in their bodies. Pet shampoos are manufactured, taking into consideration the pH value of pet skin and hence are a lot milder than human shampoos. Additionally, most shampoos are medicated to treat a range of pet problems such as fleas, ticks, dandruff, skin issues and so on. Since they are medicated, it is recommended to leave the shampoos on the skin for five to ten minutes before rinsing off. These shampoos often form less lather, due to the limited use of sulfate, in order to suit their sensitive skin. Manufacturers are formulating new and innovative products to make the pet shampoos more effective and suitable for the required pet skin or hair. The usage of these shampoos regularly makes the pet hair soft and shiny.

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The pet shampoo market is projected to expand at a significant rate during the forecast period. Pet shampoos are one of the major products in the pet grooming market which has witnessed significant growth around the globe. A major driver for the rise in demand for pet shampoos is the rising pet care awareness and the specialized products offered by manufacturers. Additionally, the trend of adopting pets is also rising with more and more families opting for more than one pet. However, the lack of multi functionality of the products and also the lack of effect durability is considered to be a restraint to the market. Multifunctional pet shampoos have a rising demand due to the pet habits of getting dirty and at the same time getting infected by flea and ticks, and other bacteria; however, these shampoos are available at higher prices compared to the specialized ones.