Managed DNS and Traffic Management Services Market Survey On Emerging Opportunities

Many companies are using hardware based solutions to manage their complex global website traffic. For hardware solutions, companies have to invest in initial outlay and hardware operational maintenance. Several service providers offer managed DNS and traffic management services as a cost effective solution to reduce expenses on traffic management solutions. Traffic management is the internet centric approach for global load balancing to provide high website availability and quick response to user requests. To manage and operate the DNS server indicates a process in which all the queries are resolved from a single physical location in enterprises. Large enterprises also use the DNS service to manage their company’s intranet. For traffic management of user sites, managed DNS and traffic management services provide the traffic solution – it directs users to the closest server in the network to resolve the traffic issue. This service monitors all the addresses defined in the address pool. The services help software and web-based control panels to provide assistance in managing DNS traffic through specific server protocols such as Simple Mail Transfer Protocol (SMTP) authentication, Geo DNS, and IP addresses. Geo DNS is used to improve the performance of domains on a global scale. Traffic management services give managed DNS users the ultimate in customization, control, and efficiency available with real-time traffic management of IP addresses. If the local server does not have an authoritative response, the DNS query is transferred to another DNS server which is controlled by managed DNS services.

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Growing demand for traffic management from the e-commerce sector, and optimizing the website availability in enterprises to streamline traffic management and performance of complex websites is driving the growth of the managed DNS and traffic management services market. Further, emerging managed DNS service providers and growing IT industries in some of the developing countries are expected to be revenue opportunities for the managed DNS and traffic management services market over the forecast period. However, complex features and lack of skilled manpower to manage the growing traffic is hindering the managed DNS and traffic management services market growth. Additionally, inadequate distribution channels of the services will affect the growth of the managed DNS and traffic management services market.