Mobile In-app Engagement Analytics Market Innovations & Competitive Analysis – Forecast

Mobile app engagement is one of the crucial steps in the mobile app lifecycle. Mobile app engagement is a complete process of actively building, nurturing, and managing relationships with customers, ultimately driving inactive customers to re-engage with the app and resume higher levels of engagement. Companies use mobile engagement to offer positive brand experiences, to support their business goals, expand the customer base, and to build valuable long-term relationships with customers. Companies engage users through continuous messaging on mobile devices, smartphones, tablets, smart watches and other wearables, via push notifications, in-app messaging, alerts, short headlines etc. Mobile in-app engagement is usually measured through the number of downloads/installations, number of active users, time spent on the app, frequency of use and exit rate.

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With the impressive growth in mobile app usage it has become important for mobile apps to engage users. Success of any app is calculated by the number of downloads and its engagement. Increasing number of active users and increase in session and its retention rate decides its success. The growing adoption of new mobiles and tablets and significant increase in online sales is the major factor that drives the mobile in-app engagement analytics market among multiple verticals. Push notifications sent to users is meant to gain user retention and create curiosity. Push notifications and alerts influence consumers’ online or in-store purchase trends. Promotions help app developers to divert users’ attention toward the app.

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