Bra Market : Industry Outlook, Growth Prospects and Key Opportunities

According to a recent report by Transparency Market Research (TMR), the vendors of the global bra market may witness remunerative opportunities for growth owing to the commercialization of comfortable and affordable products being introduced in the market. Players are focusing on innovative techniques for both quality improvement and advertising so that they can have a strong foothold in the market and give tough competition to the others.

Some of the leading players of the bra market are The Phillipps-Van Heusen Corporation, Jockey International, Inc., Triumph International, Berkshire Hathaway Inc. (Fruit of the Loom), and Hanesbrands Inc. The global bra market is projected to attain lucrative opportunities of growth because of the introduction of various types of bra in the market and their different variations. Players are making efforts to introduce more products promising ease and comfort, which is projected to fuel the growth of the global bra market in the coming years.

As per the TMR report, the global bra market is predicted to reach US$30.4 bn by the end of 2025. The market is predicted to expand with a CAGR of 5.0% during the forecast period of 2017 and 2025. Based on product type, non-padded bras segment is likely to dominate the market with a CAGR of 5.2%, during the forecast period owing to the fact that they are very comfortable in terms of usage. On a geographical basis, the bra market in Europe is estimated to dominate among the other regions of the world. This is due to the presence of strong manufacturers in the European region.

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With the advent of time, lot of machineries and industries in the market changed around the world but except for the bra market. However, the demand for bras as remained consistent and can be characterized by a steady rise over the years. Improving quality and enhanced experience of new-aged bras have definitely changed the game of the bra market in recent times. Introduction of a wider range of products with technically advanced materials such as performance materials has augmented the demand for bras. Sport bras, push-up bras, padded and non-padded bras, and feeding bras have drastically evolved to give the user maximum comfort, confidence, and support. All of these factors have notably succored higher revenue for the global bra market.