Diapers Market Analyzing Growth by focusing on Top Key Operating Vendors

The global diapers market is expected to witness robust growth during 2018-2028, as total births per year average around 82 million per year. Moreover, the population of the world rises at 1.08% per year. While the birth rate has declined, the rising affluence in regions like Asia Pacific will drive considerable growth in the market. Populated countries of India, and China exhibited strong birth rates with 2.2, and 1.7 respectively in 2017 according to a World Bank report. Moreover, the rising elderly population with chronic diseases is also on the rise. It is estimated that diseases like Overactive Bladder (OAB) affects over 25 million adults. The growing awareness of the diseases and increased acceptance of the disease will likely spur growth of new segments like adult diapers during the forecast period. Conditions like OAB affects both men and women, and their acceptance is on the rise due to increased reliance on hospitals, and spread of chronic illnesses like various forms of cancer.

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Global Diapers Market: Notable Developments

The demand for adult diapers has surpassed the demand for baby diapers in Japan. Japan, a home to 20% of the global demand for adult diapers is known for its greying population. The market for adult diapers in the country surpasses billions in estimation, and companies in the country are investing large sums in the production of adult diapers. The trend can continue in several developed countries, where countries like the US are not far behind. Companies like Kimberly-Clark, market leader for diapers in the US, are giving their brand a makeover. The new diapers in the market are softer, thinner, and more fitted. Moreover, these can be worn discreetly. Retail chains are also lining up adult diaper products in personal care away from the baby-diaper products.