Neurodesign Packaging Market Size, Share & Trend | Industry Analysis Report

Neurodesign is an eye-tracking technology, which is mainly developed by the neuroscientists to make attractive designs for product packaging, resulting in purchase of the products by the consumers. Neurodesign is based on the study of cognitive neuroscience (the scientific study of the brain that underlies cognition), which is used to better understand how the mind affects the purchase behavior of the consumers. Neurodesign is the creative process to comprehend important visual cues, by the use of neurodesign tools (color, odor, shape, sound and, tactile feel) that trigger consumer’s brains coupled with an emotional appeal towards neurodesign packaged products. Food and beverage segment is anticipated to dominate among end-use industry. This is attributed to increasing demand from manufacturers. The global neurodesign packaging market is expected to register significant CAGR during the forecast period.

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Global Neurodesign Packaging Market: Drivers, Restraints and Trends

Advancements in cognitive neurosciences to design more attractive products and packaging is a key driver for the global neurodesign packaging market. Furthermore, emergence of packaging designing trends such as ASAP (As Simple As Possible), geometry 101, old-fashioned (made by hand and detail-oriented packaging) and shelf life or product longevity packaging, are boosting the demand for neurodesign packaging. In addition, packaging technology advancements, increase in implementation of neuroeconomics and neuromarketing tools coupled with increasing investments in R&D to improve packaging design by the end users is expected to boost the demand for neurodesign packaging.

However, higher costs are associated with the neurodesign technology is restraining the growth of the global neurodesign packaging market.

Key trends observed in the global neurodesign packaging market are, neuropackaging designers are designing clear visible packaging products majorly for food and beverage industry, and custom digital printing, which enable bottlers and marketers to team up and create personalized messages and campaigns through packaging.

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