Beach Towel Market Will Escalate Rapidly in the Near Future

Beach towels are slightly bigger than regular bath towels and are usually used at beaches not just for drying up but also to lie down in the sun
Beach towels are comparatively lighter and dry faster; thus they are considered more suitable for beaches and also for traveling. Some of the other features of beach towels is that most of them are sand free.
Beach towels come in different patterns, designs, and colors as they are mostly used outdoors

E-commerce industry is growing rapidly and manufacturers are able to gain deeper penetration in the global market.
Rising globalization has resulted in a dramatic shift in online shopping trends, where majority of consumers prefer to buy commodities online
This growth in the e-commerce industry is projected to drive the global beach towel market at a robust pace
Nearly all the major brands across the globe have partnered with online distribution channels to expand their geographic presence

Rising innovation in terms of quality and design to offer significant growth opportunities

Beach towel manufacturers these days are increasingly focusing on product innovation by introducing attractive features such as sand-free, quick dry beach towels, and wearable beach towels
Emergence of novel and attractive beach towels is expected to generate growth opportunity in the coming years

The global beach towel market is highly fragmented owing to presence of several local players across the globe offering the product at substantially competitive prices
Major brands are likely to face tough competition in emerging markets due to presence of several local manufacturers
Besides, the threat of substitutes from bath towels and beach blankets persists, thus hampering the market growth moderately