SEO is made up of multiple different elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.It is valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field.
What Is SEO?
SEO stands for Search Engine Optimization. It is a set of rules for optimizing your websites so that it can achieve higher rankings in search engines’ organic result.SEO can be Considered as a complete framework since the whole process has a number of rules, a number of stages, and a set of controls.It is a great way to increase the quality of a web site by making it user-friendly, faster, and easier to navigate. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.
If knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawler can find and understand is the other. In this guide, expect to learn how to do both.
Main Stages Of The Search Engine Optimization Process:
For simplicity though, SEO can be broken into 3 main types.
Technical SEO: With technical SEO you can ensure that search engines can crawl and index your website without any issues.
On-Site SEO: Rules to apply on your site and content to make it search engine friendly.
Off-Site SEO: Ways to promote your website or blog so that it can rank higher in search results.
White Hat vs Black Hat SEO
“White hat SEO” refers to SEO techniques, best practices, and strategies that abide by search engine rule, its primary focus to provide more value to people.
“Black hat SEO” refers to technique and strategies that attempt to spam/fool search engines. While black hat SEO can work, it puts websites at tremendous risk of being penalized or de-indexed (remove from search results) and has ethical implications.
Why SEO Is Important?
SEO is also one of the only marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
Search engine optimization is important because:
1) The majority of search engine users are more likely to click on one of the top suggestions in the search engine results pages [SERPS]. TO take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
2) SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
3) Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
4) SEO is good for the social promotion of your web site. People who find your web site by searching Google or yahoo are more likely to promotion it on Facebook, Twitter, or other social media channels.
5) SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is an increase in search engine traffic and their indirect benefits is having a common framework to use before publishing content on the site.
6) SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized websites are more likely to have more customers and make more sales.
Benefits Of Performing SEO On Your Website
Below are some of the benefits of performing Search Engine Optimization on your website and keeping up consistent SEO maintenance.
SEO Is Low Cost When Compared To Paid Ads
Organic SEO is relatively low cost. It only costs a regular investment of time in great content, and a healthy dose of patience on your part. When you find yourself on the top of organic search engine results, you can sit back and watch the traffic come in. This is without the need for a monthly budget on Pay-Per-Click (PPC) advertising like Google AdWords. As your online website content matures, it is indexed by search engines like Google, and you create backlinks to your website pages. People also link to your content and your website gains authority on the specific theme or focus topic.
SEO Builds Higher Brand Credibility & Authority
In reality, many people trust the first search result they see for a keyword or search term when they punch it into search engines like Google. They see companies that rank well on search engines like Google as reputable. So, by doing SEO your website becomes a brand that can be trusted. Google filters web content based on strict content guidelines enhanced by regular algorithm updates. The algorithm updates define when and where the search engine shows a top-ranking site. This means users receive the most relevant content when they conduct searches.
Your Website Needs To Be On The First Page Of Google Organically
Most people never scroll past the first page of search engines. When last did you go to page 2 of the search results? This means that if your website is not ranking on the first page of Google, or other search engines, you are missing out on potential clicks and overall organic brand awareness. By getting to the first page of search engine results, you are guaranteeing yourself a continuous stream of organic website visitors. By moving to the top of the first page, you start to establish you brand as a leader in your field.
Good Results Require Minimal Upkeep When It Comes To SEO And Long-Term Benefits
When compared to PPC paid advertising like Google AdWords ‘the effects of SEO are long-lasting and do not suddenly stop paying off when budget runs out. Unless you use what, we call Black-hat SEO practices, where you use frowned upon SEO techniques, your SEO results will be long-lasting. Black-hat techniques could wipe your website off Google at the next Google algorithm update. So, keeping up-to-date with the latest information from Google and SEO experts and professionals is important. There is, of course, some upkeep when it comes to maintaining SEO and keeping top rankings on search engine results. Content needs to be updated and technical website and SEO fixes need to be done periodically. However, it will be difficult for competitors to best you when you keep consistently practicing good SEO.
Your Competitors May Already Be Committed To SEO And Understand Its Benefits.
Now that you have realized the benefits of SEO and that it is extremely valuable, you need to know that some of your competitors are already on the SEO train and are taking full advantage of it to their benefit. So, if your competitors are ranking on Google, you need to play catch-up and be certain that you are optimizing website content for the correct keywords. If they aren't taking advantage of SEO, capitalize on their lack of focus and use the time to move well out of their reach online. Focus on long-tail keyword opportunities that attract modest volumes of website traffic and work your way from there
Douxl Technology Rank The Website Through White Hat Technique
Douxl Technology is the top SEO company in Dubai which provides long-term Benefits of SEO. Douxl works on White Hat technique of SEO which are more effective and good strategy and provide more value to people. White Hat is the opposite of Black Hat. White Hat refers to any practice that improve your search ranking on a search engine result page, maintaining the integrity of your website.