Popup, popunder and clickunder - how to start in 2021?
Let's immediately answer an important question - all these types of traffic will convert nutra in 2021. You just need to understand where and how to apply the whole thing correctly in order to get a result.
What are these types of advertising and how do they differ? 👨🏻🎓
In order to see such ads, the easiest way is to go to the sites of illegal online cinemas (with the disabled ad blocker, of course). Draw your attention to all advertising that you see at the moment. What we are looking for:
Popup - a window with an advertisement appears above the page you were on.
Popunder or clickunder - an advertisement window appears below the original page.
Let us immediately outline another important feature of such advertising - in some cases, it cannot be removed without visiting the advertiser's landing page.
Pros and cons of such a promotion 🙂😔
Both types of advertising are very aggressive (and with the obligatory transition to another site upon clicking - probably the top of aggression). This entails both advantages and disadvantages.
+ a large volume of traffic and a diverse audience;
Usually pops are posted on entertainment sites that are used by completely different people. And in order to get, for example, a series of their favorite TV series for free, they are ready to endure and interact with such advertising.
+ affordable cost per click;
Due to the mechanics of advertising (aggressive submission, which makes it difficult to consume content, and, as a result, very low user engagement), the price for such traffic is very low.
Tier-2 and Tier-3 countries are the best choice.
+ simple analytics;
Volumes and low price make it easy to analyze traffic at low cost.
+ adaptability to most formats and platforms;
Mobile phones, tablets, PCs - popups and popunders are displayed on absolutely any device with a browser.
- imposition;
Users very often do not even wait for the content to load, immediately closing the annoying window;
- site drawdown and increased attention from regulators;
Search engines downgrade sites that abuse this format in the search results and, prohibit some of the tools and may even initiate a manual check by their managers.
- low involvement;
Users try to close the pop-up window as soon as possible without reading the content;
- bots often come across;
The simplest scenario is that a cunning site owner adds bots to get more clicks and payments. Then there are adwares - the viruse applications installed on many devices and generating a large amount of empty traffic.
- the complexity of working on KPIs;
It is better to leave complex offers for more targeted and expensive advertising.
- banners are shown to all users, there is no targeting for the desired audience.
How to promote and what tools do you need? 🛠
1) Powerful server - there will be just a huge amount of traffic, you will need powerful hardware, preferably not far from the target geo. VDS (dedicated private server) is best.
2) Landing page optimization for fast loading. Checked using many tools - http://fpt.pingdom.com/, using internal Google tools, etc.
3) Tracker. Without it, it will not be possible to filter the audience, so choose it carefully. There are a lot of quality trackers - adsBridge, Volume, pixelk, etc.
4) Ads. Pops is the only window on the landing, so it is necessary that the window itself be attractive in design and with the most laconic text, because there is not so much space and no one will read the pop-up ad for long. Make sure that there is a clear call to action and the appropriate button, since this is no longer just a pop-up window, but an interface with a clear function (for example, "order delivery", "receive the goods", "buy"). Messages about a discount on a product or, in the case of "get for free" offers, that the price has been reduced to zero will work well.
Another point - try to make pops correlate with the content of the site, because then the content itself will begin to pre-ready the lead for you.
5) Pre-landing and landing page. Pops usually come with not very pre-ready traffic, pre-landing pages and landing pages are the key to conversion. Analyze, test, analyze and test again to achieve the perfect flow.
Large print, simple message, elements of gamification are important components of conversion.
6) Keep an eyr for the bots. Usually they are easy to calculate by CTR - 50 hits and CTR 0 - the site in the ban.
7) Pay close attention to the rules of the offer and the allowed approaches. For example, a cross that closes an advertisement and at the same time returns a visitor to the site so that he finally clicks on an advertisement is not allowed everywhere.
8) Spy - services. Everything is simple here - you can spy on those who are alreadpromoting with the profit.
9) Cloaking. In the spy's, you can see very aggressive approaches that are forbidden by networks, but nevertheless are being used. You can cloack ads only at your own peril and risk - the ban will not keep you waiting if the deception is revealed.
How to choose a popup network? 🤝
Sites for the most part sell their ads through popup networks. What to look for when choosing?
+ traffic volumes and available geo; + tools for combating bots; + targeting options; + various features for the convenience of working with traffic
Some of the networks are strong in one thnigs, others in another. Select, test and you will succeed! How to start? 🚀
After choosing a network and registering, you will be taken to your personal account.
1) First, you will need to decide on a start strategy. There are two options:
- the usual start, where all sources are tested, and as a result of this process, white and blacklists are created.
- Limited purchase of traffic from different sources for the test. Here, with a basic understanding of what is being purchased, it will be possible to quickly find the sources that you need and, in the future, it will be easier to optimize the campaign.
2) Conversions tracking. There are several ways of tracking, if you are doing everything for the first time, then based on the guides of affiliate network and your popup prvider, choose the best one for yourself.
3) When working with pops, you pay for 1000 impressions (CPM). There are different strategies, but first we recommend setting a small price (bid), gradually increasing it. Thus, you will increase the amount of traffic received and, as a result, the number of leads.
4) Targets exist in every pop network. There are quite a few of them. Before launching a campaign, you should set up the most obvious ones - gender, geo, age, etc.
But in the course of the campaign, it will be possible to move on to more subtle settings - to disable non-working zones or publishers.
5) Frequency. To avoid intrusiveness, we recommend setting no more than one impression per user per day.
It is very rare that you will start getting conversions right away. Always set a budget limit and wait about 2-3 days to understand the value of the site.
You will have to test a lot!
You can set a good campaign by approaching it from several sides:
1) Working with the ads. Test from 5 ads for 5 or more different landings. If it gets profitable somewhere, then increase the traffic and add more creatives.
2) Optimization of traffic sources. It is worth spending no more than 4 payments per lead on each source. The lower the payout, the less the test costs.
3) Creation of white and blacklists. Depending on how the site has shown itself, you can distribute it to the list of “allowed sources” - white or prohibited - “black”. Later, you can use these lists in your other campaigns.
4) Optimization by the targeting. There are two generally accepted options here:
- in the process of the test, you will begin to better understand your client, gradually cutting off unnecessary portrait targetings (for example, you will understand that in this province, young women do not want to buy a product, but after 35 they need it).
- Standard structure of the source in pops "zone - publisher - site". That is, several sites are a publisher, several publishers are a zone. Sometimes, a zone can be influenced by one negligent publisher, while the rest give good conversions. It would be wiser to cut off such a publisher here than the entire zone. 5) Tools for automation and simplification of work. There are many tools in different pop-up networks. From simple ones - autobidding or autoblacklisting, to much more complex ones that will replace a lot of manual processes. Study the selected network in detail and communicate with the manager - and getting a profit will become much easier!
ROI in pop music is rarely higher than 150-200% - but this is a good start for beginners, and in skilled hands you can not only make good money, but, in some cases, make it an excellent source of passive income.
Have questions about popups and approches? Would like to meet more publishers?
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