Trade Marketing Specialist в Brown-Forman

Be an expert in Trade-Marketing and Execution for the regional sales team supporting distributors channel
Actively contribute to brand and national channel marketing plans adaptation on the regional level for better KPI achievement.
Lead development and implementation of the national and regional trade marketing activities in all channels
Adapt national and regional trade-marketing plans for TOP- customers and participate in negotiations from a Trade marketing perspective.
Define, provide and distribute of the POSM for each brand in close collaboration with Sales, Marketing and Supply Chain
Support branding projects and events and manage POSM to increase visibility of BF brands
Implement national and develop regional motivational programs
Be responsible for pre- and post evaluation of activities as well as KPI setting
Be responsible for budget & budget tracking, including reconciliations with distributors
Conduct regular field visits alone or with the field team for better understanding the market needs.
Support Trade marketing manager in market analysis as well as both BF and competitors’ activities to create actionable insights for B-F trade marketing scope.
Participate in the update of reports to manage scope Trade marketing is responsible.

College/University (Bachelors or Equivalent). Business, Marketing or related field.
Several years of experience in sales/marketing/trade marketing or related fields in FMCG.
Demonstrates passion for retail environment understanding and learning ability
Fluent in Russian and Intermediate communication skills in English as minimum

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