June 11, 2021

Brand & Communications Manager в Philips

In this role you will be responsible for:

Development and coordination the execution of the strategic brand and corporate communication plan across Health Tech (above BMC level) to support strategic market and marketing objectives (as opposed to marcom and sales comms support), including:

  • Earned coverage in top tier media outlets (e.g. business national dailies, weeklies, broadcast, radio) and healthcare/tech trade media
  • Thought leadership programs across media, Government, Academia and other audiences to grow Philips' mindshare in health technology (e.g. activating global initiatives such as the Future Health Index; identifying influential speaking opportunities, etc).
  • Local execution of Internal communication & engagement on brand vision
  • Local brand custodianship
  • Planning and executing of local partnership and sponsorship

Communication strategies

  • Provide executive communications support to market senior management to profile them as thought leaders in health technology (e.g. speeches/presentations/Social channels)
  • Partner with Group Press Office on global announcements and crisis communications where needed
  • Promote Corporate Social Responsibility (CSR) activities

Driving Employee Communication

  • Manage employee communications, working with Group Employee Communications, including, but not limited to:
    • Culture activation
    • Philips Leadership team (PLT) cascade
    • Town Halls,
    • Newsletters

Brand & Communications

  • Responsible for the following areas of Brand & Communication within Market:
  • Brand (HealthTech)
  • External Communication for Russia and CIS

We are looking for:

  • University degree (Bachelor’s degree)
  • 5+ years of related experience in Healthcare, Pharma or Technology B2B
  • B2G & reputation communications experience is strongly preferred
  • Knowledge on local media landscape and interpersonal relations with key media with focus on B2B media and Healthcare trade media
  • Experience in managing communications processes across matrixed organization
  • Excellent oral and written skills
  • Strong project management and organization skills
  • Out of box thinking and creativity



Please mention the Dream Job (Вакансии) telegram channel as the source of information regarding this position