Digital Marketing Manager в Brown-Forman

What You Will Do in This Role:

• This role is to partner with the EA IMEA Marketing Director and local Marketing Teams in developing and executing the Integrated Marketing Communications strategy for EurAsia markets.
• This role is responsible for the IMC Specialist EA IMEA in charge of analytics for the full EA IMEA region
• The role will work across communication disciplines including media, CRM, websites, search, e-commerce, influencer marketing communications analytics and content management.
• Importantly this role is responsible for co-developing brand communications strategy for EurAsia markets with the brand teams but is also “hands on” when required to manage content, websites, CRM, social media and e-commerce initiatives in collaboration with the EurAsia marketing & sales teams.
• Working in Partnership: The partnership between the EurAsia IMC Manager and local Brand Management is key. Local teams lead creative briefs, agency briefings, idea evaluation as well as overall agency collaboration. They are the final approvers of brand strategy, communications development and creative output.
• The role is to co-develop with the brand leaders communication strategy and also support the EurAsia marketing teams in improving the processes and implementation of communications plans and evaluating results.

What You Can Expect:

Works with the EurAsia marketing teams, IMCM Africa and IMCS IMENA as regional thought partners, Global IMC Center of Excellence team & Global IMC teams, to achieve excellence in the following areas:

1) EurAsia Communications Excellence:

• Is the Brown-Forman subject matter expert on Integrated Marketing Communications for EurAsia markets
• Together with the local marketing leaders “Joins the dots” in EurAsia across communication disciplines including media, social, on-line video, CRM, search, website, data and analytics, content and e-commerce across the consumer and shopper journey.
• Acts as a thought partner to the EurAsia markets marketing teams on how best to formulate and communicate brand and portfolio communication strategy to reflect the strategic goals of building brand difference (Meaningful Difference) and relevance to buying motivations (Contextual relevance).
• Works with EurAsia Brand Teams & Global IMC CoE to ensure communications are aligned with digital and media compliance guidelines as well as inclusive and responsible marketing best practices.
• Bears a strong link with compliance teams and constantly updates the conversation on compliant ways of working in a rapidly changing environment.
• Works with the team to manage, update and leverage EurAsia markets “owned” platforms (where needed) such as web-sites, social media and CRM databases.
• Responsible for understanding brand positioning, marketing strategy, and tone of voice to be supported in all marketing communications.

2) Campaign Measurement & Optimization

• Partners with CoE on campaign measurement, evaluation and optimisation. Building understanding of data, tools and metrics for campaign evaluation.
• Build a thorough understanding of the global CoE process for setting pre and post performance metrics for IMC campaigns.
• Looks to optimize both pre and post campaign evaluation and dynamic optimization within campaigns.
• Ensures a robust “test and learn” plan across the portfolio to continually improve our understanding of the best channel and content to drive the best results relative to brand strategy & campaign objectives.
• Manages the IMCS EurAsia IMEA in charge of analytics. Coordinates activities of insights and evaluation across EA IMEA region

3) Content Management and Optimization:

• Implements and where necessary adapts global Content Strategy and the Global Content Calendar in collaboration with marketing & sales teams..
• Works closely with EurAsia markets stakeholders across brand and e-commerce programs leveraging global content as much as possible to increase efficiency and reduce creative development and agency fees.
• Shares and communicates global and market content assets, guidelines for content calendar, timings and process.

4) Collaboration & Best Practice:

• Shares learning & best practice on communications initiatives (media & content) across global, market and EA IMEA region. Encourages cross-market communication and sharing.
• Partners with Global CoE and “B-F Way of Marketing” team to build teams capability on Brand Communications and IMC disciplines across EurAsai

5) Stakeholder Management:

• The EurAsia IMC Leader role is an active participant in the overall B-F IMC 'community'. Critical stakeholders include:
• The EurAsia markets Marketing Teams, The Brown-Forman Global IMC Center of Excellence, Media & Creative Agencies and Brown-Forman IMC teams around the world - via the CoE team EurAsia IMC Leader will be expected to share best practice and gain maximum learning from our IMC activity around the world.

We Are Looking For Someone Who Has:

• Demonstrable experience working client and/ or agency side in media and marketing disciplines.
• Significant experience working across regulated markets for communication being able to creatively work in a restricted framework. Sensitive to compliance issues.
• Significant ‘hands on” media planning and buying experience gained either at client or agency or ideally both.
• Managing communications budgets
• Extensive Consumer brand experience in this field is a must for this role ideally in a fast moving consumer goods or luxury brand company (i.e. not a B2B environment).
• Demonstrated strategic thinking across media, social, on-line video, CRM, search, website, data and analytics, content, influencer programs and e-commerce.
• Strong understanding of marketing principles and brand growth strategy.
• Evidence of impactful Strategic thinking and complex project management within a communications environment.
• Experience managing media agency teams including media briefing and managing significant agency projects.
• Russian language would be an advantage

Apply:

https://brown-forman.jobs/moscow-rus/digital-marketing-manager-eurasia/E1A57FF01295428A9E35A66C385329FE/job/

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