Senior Brand Marketing Manager в Badoo

Adapt, create and execute a 360 marketing strategy to drive growth and retention and ensure unique brand positioning

Lead execution of go-to market strategy developed jointly with with global and local teams, in Russia to support Badoo’s position
Manage and allocate marketing budget across Integrated Brand marketing channels and performance channels — proven media knowledge
Devise and deliver hard working media campaigns that will earn coverage
Manage content development for social and paid campaigns
Identify & execute on brand partnerships to strengthen brand positioning and ensure inclusive brand positioning by engaging with relevant influencers
Leverage data and analytics in strategic decisions by building a marketing plan against specific growth and brand OKR goals
Manage network of agency partners, setting objectives/goals
Problem solve and strategise to deliver against goals/ key OKRs
Manage strategy, implementation, and optimisation of on-brand strategic partnerships
Facilitate user research to inform marketing strategy

3+ years relevant marketing experience, preferably in a fast paced environment
A track record as a marketing and communications executive, developing and executing ambitious integrated plans for a disruptive, digital-first brand in the Russian market
Ability to operate effectively in both English and Russian
Ability to collaborate cross-functionally with other Badoo markets
Experience of working in an integrated global team
Proactive approach and ability to take initiative, leveraging and learning from successes and challenges of other Badoo markets
Strong communicator and relationship builder, with existing deep knowledge of valuable in-market contacts
Proven ability to create paid campaigns that drive earned coverage

You are passionate about the Badoo brand vision and values
You are proactive in your approach and take initiative, leveraging and learning from successes and challenges of other Badoo markets
You are a creative problem solver, with the ability to think quickly and independently
You are unafraid to provoke, challenge and surprise
You are analytical and data-driven in all decision making; ability to measure success and impact of marketing strategies

Please mention the Dream Job (Вакансии) telegram channel as the source of information regarding this position

Отзывы о компании Badoo на сайте Dream Job