May 5, 2021

Emailing/Application Marketing Specialist в UNIQLO

Your main responsibilities will include:

Emailing

  • Develop a communication plan in direct marketing (news, marketing, transactional, promotional emails);
  • Create a content plan for email communication which is regularly sent 5 times a week on average, set tasks to the teams of designers and programmers;
  • Set up and monitor trigger emails and communication chains, A/B testing, constant improvement of open rate, CTR, session, CVR and etc.;
  • Grow the subscriber database by applying new mechanics to acquire new members, reactivation of the current members, segmentation;
  • Working with analytics tools (Google Analytics, Yandex Metrics) and create reports;
  • Collaborate with cross-functional teams to deliver attractive contents to customers;
  • Document work flow.

Web App

  • Create a content plan for APP push communication which is regularly sent 5 times a week on average, set tasks to the teams of designers and programmers;
  • Assist in preparation of strategies for promoting web applications;
  • Set up and monitor trigger push messages and communication chains, A/B testing, constant improvement of open rate, CTR, session, CVR and etc.;
  • Collaborate with cross-functional teams to deliver attractive contents to customers;
  • Document work flow.

Requirements:

  • 3+ years of relevant experience preferably acquired in retail or fashion industry;
  • Deep understanding of such tools as Google Analytics and Yandex.Metrica, experience of their use in analysis of data;
  • Perfect knowledge of Russian grammar and stylistics;
  • Fluency in English;
  • Previous experience with CMS and web-site content management would be a plus;
  • Ability to build relationships and work with diverse teams, vendors;
  • Interest in fashion and creative design would be an advantage in order to be able to prepare attractive marketing communication.

Apply:

CV to viktoria.ryaguzova@uniqlo.ru

Please mention the Dream Job (Вакансии) telegram channel as the source of information regarding this position