May 5, 2021
Emailing/Application Marketing Specialist в UNIQLO
Your main responsibilities will include:
Emailing
- Develop a communication plan in direct marketing (news, marketing, transactional, promotional emails);
- Create a content plan for email communication which is regularly sent 5 times a week on average, set tasks to the teams of designers and programmers;
- Set up and monitor trigger emails and communication chains, A/B testing, constant improvement of open rate, CTR, session, CVR and etc.;
- Grow the subscriber database by applying new mechanics to acquire new members, reactivation of the current members, segmentation;
- Working with analytics tools (Google Analytics, Yandex Metrics) and create reports;
- Collaborate with cross-functional teams to deliver attractive contents to customers;
- Document work flow.
Web App
- Create a content plan for APP push communication which is regularly sent 5 times a week on average, set tasks to the teams of designers and programmers;
- Assist in preparation of strategies for promoting web applications;
- Set up and monitor trigger push messages and communication chains, A/B testing, constant improvement of open rate, CTR, session, CVR and etc.;
- Collaborate with cross-functional teams to deliver attractive contents to customers;
- Document work flow.
Requirements:
- 3+ years of relevant experience preferably acquired in retail or fashion industry;
- Deep understanding of such tools as Google Analytics and Yandex.Metrica, experience of their use in analysis of data;
- Perfect knowledge of Russian grammar and stylistics;
- Fluency in English;
- Previous experience with CMS and web-site content management would be a plus;
- Ability to build relationships and work with diverse teams, vendors;
- Interest in fashion and creative design would be an advantage in order to be able to prepare attractive marketing communication.
Apply:
CV to [email protected]
Please mention the Dream Job (Вакансии) telegram channel as the source of information regarding this position
May 5, 2021, 15:29
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