November 30, 2020

Brand Manager в Essity

Main tasks

  • Participate in development of strategic framework for Zewa bathroom tissue category
  • Support and deep involvement into effective category plan covering objectives, strategies and executional programs. Provide leadership and expertise in working across functional fields.
  • Lead development, implementation, and evaluation (ROMI) of all category marketing initiatives within given time frames.
  • Develop and manage implementation of 360 degree programs in line with brand strategies that generate profitable volume growth and support brand building
  • Development and execution of BTL communication materials development and production, budget management within allocated limit, projects leadership
  • Look for the opportunities to improve category P&Ls
  • Ensure compliance with brand equity in ATL & BTL communications in Russia
  • Manage launches and re-launches preparation and implementation based on local production

Key competencies

  • University Degree. Marketing/Economy degree is a plus
  • At least 3 years working experience in similar area
  • Budget management
  • Strong project management skills
  • Ownership for projects and processes
  • P&L understanding
  • Deep knowledge of business value chain process
  • Strong analytical skills
  • Consumer, shopper and customer understanding
  • Knowledge of sales and customer marketing basics
  • Ability to deliver result and drive processes
  • Actively search for opportunities

Successful candidate we would like to offer

  • Career and professional growth opportunities
  • Competitive salary level
  • Participation in bonus system in accordance with the company’s policy
  • Medical and life insurance, meal and fitness compensations.


Please mention the Dream Job (Вакансии) telegram channel as the source of information regarding this position

Отзывы о компании Essity, этапы отбора и зарплаты на сайте Dream Job: