Marketing Operations Specialist в ABBYY

Responsibilities

• Development of marketing processes and their implementation in Marketing Automation System (further – Hubspot).
• Daily user support, how-to consulting and/or creation of campaigns in Hubspot based on business requirements provided by marketing and sales managers (incl. batch email campaigns, lead nurturing campaigns, complex marketing programs for managing offline and online events (webinars), etc.
• Maintaining Hubspot integration with CRM and other systems: updating data flow according to lead management processes, troubleshooting sync errors, preventing data loss, working closely with Sales Operations Team.
• Managing integration of Hubspot with other external or in-house systems (business process creation, assigning tasks to web masters, internal and external developers, data mapping creation, acceptance).
• Customer database management, including data storage structuring and segmentation, data clean-up and database health control, manual data import and quality control.
• Search for new usage scenarios for Hubspot, testing and implementation.
• Technical documentation management (Confluence) and user trainings.
• Other processes administration related tasks.

Requirements

Education:

• a bachelor’s degree in a business related or technical field such as Marketing, Information Technology, Computer Science, Business Administration.

Experience:

• 2+ years as a business analyst / marketing automation manager / marketing operations manager / online marketing manager / digital marketing manager
• Experience in international companies with similar technology stack (Hubspot <> Salesforce) is preferred.

Required hard skills:

• Understanding of sales and marketing business processes.
• Basic understanding of digital marketing / email marketing methodologies.
• Working knowledge of HTML and CSS is a plus.
• Experience with administration of Marketing automation system (Hubspot or similar – Marketo, Eloqua, Pardot, Silverpop etc.) or email marketing platforms is highly desirable.
• Basic knowledge of data transfer mechanisms (native/custom connectors, web API, webhooks etc.).
• Solid understanding of database and web technologies.
• Salesforce CRM experience is a plus.

• Knowledge of email deliverability and CAN-SPAM/CASL compliance requirements is a plus
• fluent English (both verbal and written)

Apply:

https://www.abbyy.com/company/careers/open-positions/1615/?marketing-operations-specialist

Please mention the Dream Job (Вакансии) telegram channel as the source of information regarding this position

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