November 24, 2020

Brand Manager в Bacardi

Consumer, shopper, and customer understanding

  • Builds deep understanding of the local target consumer and shopper groups for PWS Brands in all key Countries within EURA region to inform planning and optimize the deployment of brand assets
  • Partners with Region Insights team to design & run simulated tests or market pilots for new consumer programs to maximize their effectiveness and efficiency

Category & brand strategy and activity planning

  • Supports development of brand “Core Consumer Growth Challenge” and “Consumer Jobs to be Done” in the Region and participate in activity ideation & development in the annual Integrated Activity Planning (IAP) process
  • Recommend the markets allocation of assigned A&P across brand activities in the IAP
  • Manages consumer facing elements of the IAP as assigned to them by the Region Category Director and works closely with Region Customer Marketing to support development of shopper-facing activities
  • Works closely with Country Brand Managers to manage extension of Region IAP into Country activation plans or manages directly where there is no Country brand management resource

Integrated brand communication

  • Contributes to the design & execution of brand assets and consumer programs in the Region as directed by the Category Director and under supervision of the Global Category VP/Director
  • Works with Country Brand Managers (as appropriate) to ensure brand assets are appropriately tailored for local activation or works directly with local market where there is no Country brand management resource
  • Works with Country Brand Managers (as appropriate) to ensure that all brand content programs and partnerships are activated and commercialized effectively in market
  • Provides brand input and partners closely with Region Customer Marketing on execution of selected shopper-facing activities developed in the Region
  • Supports the development of brand assets in the Region that are adherent to Global Brand guidelines and local social responsibility policies and regulations and always follow the Bacardi Marketing Way best practice

Business performance management

  • Measures and evaluates (M&E) all assigned brand activities plans in place and helps to identify & codify rollout of successful brand growth drivers globally
  • Delivers performance targets on brand activities, as set out in the annual M&E plan
  • Manages brand A&P budget in order to minimize costs and optimize returns on investment

Creating a winning team

  • Supports effective matrix working as a single Category team – from Global to Region to Country
  • Fosters close collaboration with Region Customer Marketing throughout brand planning and activation


  • Brand management experience, including expertise in multiple specialty areas: strategy, digital, innovation, promotion, events
  • Industry experience is preferred but not essential
  • In-depth understanding of the brand, its position in the markets and its key consumer profiles, to take ownership of brand voice, vision and Consumer Jobs to be Done
  • Drive execution with a clear result-oriented behavior, while developing and inspiring the market teams
  • Financial savvy to manage P&Ls and efficiently control A&P expenses
  • Strong verbal/written storytelling skills and ability to generate meaningful presentations
  • Fluent English is required


  • Self-confidence and mental agility that facilitates to work under pressure and to deal with ambiguity
  • Creative and innovative thinker and planner with attention to details
  • Demonstrates proactivity, a can-do entrepreneurial attitude and the ability to work independently, effectively and deliver targets independent of direct supervision
  • Strong interpersonal skills to foster relationships with the cross markets team, key stakeholders and agencies
  • Able to multi-task, prioritize and manage time effectively


CV to [email protected]

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