Junior Brand Manager в Reckitt Benckiser

Responsibilities:

• To prepare, agree and effectively implement annual and long-term business plans covering marketing activities, contribution and market share objectives for assigned brands and markets.
• To maximize value generation both short and medium-term through co-ordination of all elements of marketing mix according to agreed strategic and tactical objectives. This includes initiating, developing and implementing all advertising, PR and promotional activities within marketing plan for assigned brands and markets to appropriate budgetary constraints.
• To continuously monitor and evaluate performance to agreed milestones for assigned brand and market, recommend remedy actions where appropriate.
• Portfolio development – optimization of current portfolio according to short-term and long-term strategy as well as new product development (supervision ofl NPD projects with cross-functional teams: NPI, Finance, Demand, Legal, Regulatory,etc.).
• To create and maintain effective communication with all appropriate internal and external contracts to ensure they are fully apprised of marketing plans and requirements. This involves motivating sales and trade marketing to achieve agreed objectives, briefing agencies, supervising their work and measuring their efficiency, initiating and supporting contracts with media, supporting the sales operations to ensure continuity of demand within stock budgets and cash flow objectives.
• To plan and manage market research activities to generate, gather and analyse market data for assigned brands and markets to appropriate budgetary constraints.
• To perform other relevant tasks assigned.
• To follow administrative and reporting procedures completing accurately and submitting on time according to established rules.

Apply:

https://careers.rb.com/job/Moscow-Junior-Brand-Manager-Mosc-101000/681305501/

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