Category Manager в adidas

Main Responsibilities

Develop and lead the ambitious BU FTW Energy & Hype range strategy
Sharpen the Reebok brand positioning among young sneaker audience through relevant product, story and distribution across own DTC and partner channels
Lead and be responsible for Energy & Hype FTW business efficiency through implementation of key KPIs: NS, Sell-Through, SM%, SM Abs, across all distribution channels: CS, E-COM, FO, WHS.
Manage all product related processes (ranging, planning, pricing, launch, sales, late adds process) for Reebok Fashion and Energy drops
Lead and own the creation and efficient implementations of the campaigns for Fashion and Energy Collaborations (incl. Sell-Through driving initiatives, Retail Marketing for DTC and WHS channels, VM, Brand Activation, SMM, CRM, PR)
Represent BU FTW in all WHS related processes: WHS segmentation alignment within BU, Sell-in preparation, Marketing support of WHS clients calendar preparation and implementation, Day to day support of WHS clients on their questions, In-Season Materials handover (HLD update, content, additional opportunities in product offers)

Experience & Qualifications

Street wear fashion and sneaker Industry experience and expertise required;
5+ years of cross functional experience in product management, marketing, sales/retail required;
Bachelor in related field required.

Apply:

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