March 18, 2022
Marketing Analytics Team Lead в G5
- Lead, train and motivate a team of analysts dedicated to working with terabytes of marketing data;
- Ensure that everyone in performance marketing is ‘in the know’ about opportunities provided by modern analytics: from classic Excel-based frequency A/B-testing analysis to cutting edge ML-models and Neural-networks;
- Work closely with VP of Marketing, Director of Analytics, Marketing & Technical Team Leads to ensure development and implementation of state-of-art LTV-models, bidding algorithms and other things that can empower G5’s performance marketing;
- Improve existing and create new processes and approaches for the Marketing Analytics Team;
- Be ‘the playing coach’ by deep-diving into the most complex tasks, where ‘the how’ is unclear and the deadlines are hard to meet; lead the team by example, analyzing the data from Paid, Organic and Owned UA channels, creating reports and providing actionable insights for marketing teams and top management;
- Become an ‘agent of change’ constantly learning new ways to use analytics in marketing and constantly challenging the status quo to drive G5’s marketing to use edge-cutting approaches.
- At least one year of team management experience;
- Strong knowledge of Mathematical Theory, Probability and Statistics;
- Understanding of R/Python and practical experience with this data science toolkit;
- Expertise in statistical analysis techniques;
- Expertise in developing predictive mathematical models;
- Understanding of F2P game monetization basics;
- Understanding of mobile game user acquisition basics;
- Knowledge of the main KPIs used to measure user acquisition performance;
- Experience working with user acquisition/marketing teams is a plus;
- Experience working as an analyst/marketer/game designer in a game development environment is a plus;
- Knowledge of ML-models and Neural-networks in marketing is a strong plus.
- Work for a Swedish company with a portfolio of over 20 global free-to-play (F2P) projects that have been translated in 15 languages;
- Participate in the full product development cycle;
- Grow your career with an international company;
- Official/contract employment;
- Flexible working schedule;
- Full benefits package;
- Comprehensive, company-subsidized medical insurance;
- Educational programs in English with highly qualified instructors;
- Comfortable offices in seven cities across five different countries;
- Relocation program to help you organize your move and keep costs down;
- Earn bonuses from project revenue for the teams you're involved in;
- Performance share program for key employees;
- R&D Project Development: opportunities for creating your own project within the framework of the company;
- Paid conferences, trainings, and workshops;
- Internal training platform (educational webinars for all specializations within the company);
- Fun and educational hangouts/master classes;
- Attend our annual internal TeamUp conferences abroad;
- Participate in charity projects;
- Free exercise classes.
https://jobs.g5e.com/russia/marketing_pr/181
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