Marketing Analytics Team Lead в G5

What you’ll do:

Lead, train and motivate a team of analysts dedicated to working with terabytes of marketing data;
Ensure that everyone in performance marketing is ‘in the know’ about opportunities provided by modern analytics: from classic Excel-based frequency A/B-testing analysis to cutting edge ML-models and Neural-networks;
Work closely with VP of Marketing, Director of Analytics, Marketing & Technical Team Leads to ensure development and implementation of state-of-art LTV-models, bidding algorithms and other things that can empower G5’s performance marketing;
Improve existing and create new processes and approaches for the Marketing Analytics Team;
Be ‘the playing coach’ by deep-diving into the most complex tasks, where ‘the how’ is unclear and the deadlines are hard to meet; lead the team by example, analyzing the data from Paid, Organic and Owned UA channels, creating reports and providing actionable insights for marketing teams and top management;
Become an ‘agent of change’ constantly learning new ways to use analytics in marketing and constantly challenging the status quo to drive G5’s marketing to use edge-cutting approaches.

Our requirements:

At least one year of team management experience;
Strong knowledge of Mathematical Theory, Probability and Statistics;
Understanding of R/Python and practical experience with this data science toolkit;
Expertise in statistical analysis techniques;
Expertise in developing predictive mathematical models;
Understanding of F2P game monetization basics;
Understanding of mobile game user acquisition basics;
Knowledge of the main KPIs used to measure user acquisition performance;
Experience working with user acquisition/marketing teams is a plus;
Experience working as an analyst/marketer/game designer in a game development environment is a plus;
Knowledge of ML-models and Neural-networks in marketing is a strong plus.

What we offer:

Work for a Swedish company with a portfolio of over 20 global free-to-play (F2P) projects that have been translated in 15 languages;
Participate in the full product development cycle;
Grow your career with an international company;
Official/contract employment;
Flexible working schedule;
Full benefits package;
Comprehensive, company-subsidized medical insurance;
Educational programs in English with highly qualified instructors;
Comfortable offices in seven cities across five different countries;
Relocation program to help you organize your move and keep costs down;
Earn bonuses from project revenue for the teams you're involved in;
Performance share program for key employees;
R&D Project Development: opportunities for creating your own project within the framework of the company;
Paid conferences, trainings, and workshops;
Internal training platform (educational webinars for all specializations within the company);
Fun and educational hangouts/master classes;
Attend our annual internal TeamUp conferences abroad;
Participate in charity projects;
Free exercise classes.

Apply:

https://jobs.g5e.com/russia/marketing_pr/181

Please mention the Dream Job (Вакансии) telegram channel as the source of information regarding this position

Отзывы о компании G5 на сайте Dream Job