Performance Marketing Specialist в Ebay

Responsibilities:

• Own performance campaigns for EMEA region across paid search, display and paid social
• Plan, manage and supervise media budgets and projections while optimizing for ROI and various performance metrics (PPC, CPO, CAC, etc.)
• Manage agencies in crafting, implementing, tracking, analyzing, and optimizing paid marketing campaigns
• Develop recommendations for new growth initiatives, platforms and programs based on business goals, competitive analysis/benchmarking and emerging trends
• Serve as a subject matter expert for performance marketing, articulate tradeoffs, and communicate plans and progress to senior executives
• Partner with a variety of stakeholders across marketing, creative, product, analytics, and finance to drive business outcomes

Key requirements:

• Proven experience in paid search strategy and execution (AdWords, Google Analytics) at scale
• Familiar with programmatic media buying
• Experience with A/B and lift testing, incl. bid models, feeds optimizations, creatives, and audiences to improve ROI and customer lifetime value while lowering CAC, CPO (cost-per-order), market penetration
• Experience in paid social strategy and execution (Facebook, Instagram, TikTok, YouTube) is a plus
• Be on top of emerging platforms and trends in the digital world
• Know best practices / trends in the performance marketing space
• Experience building new technological solutions
• Highly analytical and data-driven; solid understanding of data tools, including SQL, Excel, Tableau; ability to leverage data and research to drive decisions and optimize at scale (100+ campaigns, >100M items)

Apply

https://jobs.ebayinc.com/job/moscow/performance-marketing-specialist-emea/403/21948479808

Please mention the Dream Job (Вакансии) telegram channel as the source of information regarding this position