Frontline Activation Brand Manager в Coca-Cola HBC

What You’ll Do for Us:

• Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging marketing assets), in coordination with the bottler
• Support the senior brand manager on cross-functional initiatives, work assignments and tasks that align to brand priorities
• Participate in agile projects for the development of European Operating Unit and Market-level innovation and Integrated Marketing Experience campaigns
• Manage program budgets (DME) and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget
• Track brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business, drive brand love and brand value
• Coordinate local activations with bottlers, including POS activations & promos, events, experiential, leveraging marketing assets
• Prepare reports / presentations as needed (e.g. monthly performance reports)

Qualifications & Requirements:

• Bachelor’s degree required
• 4+ years of experience in marketing activation (end to end project delivery)

Fluent in Russian and English language

• Ability to understand and leverage business, finance and commercial insights.
• Ability to adapt to changing environment and cross correct in due time, scenario planning thinking.
• Ability to effectively communicate and collaborate with key stakeholders (category marketing teams, bottler) and ensure alignment.
• Good project management skills, able to coordinate multiple projects at the same time and deliver high quality on time.
• Ability to coordinate full details (calendars, resources, metrics) of local activation with bottlers.

What We Can Do for You:

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always expanding
• Expansive & Diverse Customers: We focus on diversified and large range of customers each day
• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day
• Growth Culture: learning organization with a bias for action, fully empowering curious individuals to leverage our global network and a wealth of human insights to deliver amazing results.

Откликнуться:

https://careers.coca-colacompany.com/job/14334894/frontline-activation-brand-manager-russia-6-months-fixed-term-contract-moscow-ru/

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