September 17, 2021
Trade Marketing Manager в LEGO
Core Responsibilities:
Our new colleague is developing and ensuring the execution of the TM activation strategy and plans in the toy specialist environment in Russia & CIS.
More specifically:
- Contribute to strategies for Toy Specialists accounts to make LEGO brand a first choice for Shoppers in Russia and CIS across the respective channel
- Drive the Shopper agenda for the channel
- Be curious about latest shopper marketing trends and bring new ideas and solutions on board for successful execution of TM strategy
- Ensure strong collaboration with KAM and Field Sales teams to drive excellence in planning and execution
- Manage Trade marketing budget for entrusted channels, striving for maximum effectiveness and with “more for less” mentality
- Manage production and creative vendors
Do you have what it takes?
- Bachelor´s Degree (within Business or Marketing preferred)
- Experience within Brand/Trade marketing and/or Sales, ideally from one or more Love brands with strong D2C pillar (at least 3-5 years), experience as a retail marketing manager is a plus
- Strong understanding of Customer Value Proposition & Shopper needs and behaviour
- Well-developed communication, networking and interpersonal skills
- A strong collaborator across subject areas and hierarchies to effectively steer a wide range of internal and external partners
- Self-motivated and highly driven for result with a can-do mentality, ability to drive others for success
- Fluent English & Russian language knowledge
Apply
September 17, 2021, 06:32
0 views
0 reactions
0 replies
0 reposts