Marketing Manager в Brown-Forman

What You Will Experience

The role encompasses the responsibility for the full Jack Daniel’s trademark equity in Russia with following areas of responsibility

Jack Daniel’s Brand Team Leadership and Development:

Be the brand’s champion and expert for the Russian market, providing guidance for Jack Daniel’s related themes to the Jack Daniel’s team as well as other functions in the organization
Leads and develops careers of a team consisting of currently 3 direct reports. Influence many other teams in Russian organisation and directly Advocacy team of National and local brand ambassadors
Be thought-leader and visionary thinker for Jack Daniel’s and beyond
Influence key stakeholders at local, regional and global level to ensure that Russian needs are being taken into account in Regional and Global development.
Collaborates with global/regional marketing and global/regional functional resources (e.g. legal, brand and business insights)
Key contact for responsibility, processes and organizational effectiveness (including topics with Supply chain and finance)

Short, mid- and long-term strategy and brand planning (1yr, 3yr, 10 year strategy)

Development of 10 year strategy for Jack Daniel’s Trademark aligned with global and local vision 2030
As part of 10 year strategy, development of a roadmap for new product development/ product roll-out strategy for Jack Daniel’s portfolio & proactively drives key implementation steps
Sets the agenda for the development of marketing objectives, strategies and resulting brand plans (1 and 3 year) for all JD brands excluding Super Premium
Defines occasion, target, competitive set & “right to win” for all expressions within Jack Daniel’s family of brands excl Super Premium
Demonstrates full understanding of underlying business, category, market, competitor and trade drivers affecting brand performance as basis for strategy development
Develops crisp (clear, results orientated, insightful, strategically aligned and prioritized) objectives and strategies for the overall Jack Daniel’s Trademark that are fully aligned to global/European strategies as well as to local business needs.
Ensures focused and prioritized approach and one annual brand plan across full Jack Daniel’s Trademark portfolio. Gain agreements and commitment by other functions.
Develops and gains agreement to annual targets and oversees best in class execution
Responsible for profitable growth on Jack Daniel’s Trademark - full P&L management and budget responsibility

Excellence in Brand Communication & Activation:

In cooperation with IMC Manager EA, sets the agenda and supervises overall communication and digital strategy & plan ensuring highest impact for Jack Daniel’s overall keeping balance between Trademark and single expressions. Manages Creative, Digital, activation and virtual shelf briefing across a range of agencies.
Closely monitors the market foreseeing opportunities for communication, proactively preparing capabilities and tools for upcoming possible changes (like e-com)
Ensures legal compliance of communications materials with BF Legal and digital compliance
Drives and oversees partnerships/co-operations with other brands and companies
Constantly reviews and evaluates marketing activities together with the team to ensure ROI, make course corrections where necessary and sharing best practice among team
Works with Insights at market & Region level to further develop consumer understanding and drilling for true consumer insights as well as setting up clear KPIs and an aligned reporting system.
Collaborates with European marketing and insights as well as local brand & business insights to develop testing plans for new products/line extensions
Provides leadership team with regular business / execution status reports
Works closely with Trade Marketing & sales to execute & evaluate activities in the market.

What You Bring to the Table

University Degree in the related field (Marketing, Psychology, Economiс, Management) or equivalent experience.
Decent years of successful track record in consumer marketing management – experience in premium food, beverage or image driven brands and/or luxury products
Excellent people management experience (either through experience of own team or as cross functional leader in projects)
Proven Business Acumen, understanding of Sales and Finance management
Full management responsibility of A&P budget and P&L
Management of a portfolio of brands or a wider range of products
Experience in working in international teams and settings
Experience in setting success metrics, post-evaluation & enhancing marketing programs
Fluent in Russian and English

Please mention the Dream Job (Вакансии) telegram channel as the source of information regarding this position

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