Brand manager в Henkel

Preparation & implementation of a yearly marketing plan for the brand (based on the international strategy and activities developed by SBU in terms of new products)
Obtaining and analysis of all relevant market information concerning the brand (market shares, shares of voice, consumer attitudes, brand awareness/usage, competitors’ activities, etc…)
Proposal, implementation and analysis of all necessary market research activities for the brand and the related projects, together with Market research agencies
Manage product portfolio considering lines and SKU’s performance analysis

Representing brand towards the Advertising Agency, implementing with them all necessary advertising actions:

Preparation, presentation and follow-up of yearly media-briefings Implementation and control of individual media campaigns
Preparation of Russian advertising material for the brand (mainly adaptations of international ATL materials)
Obtaining of relevant information and strategic advice from the agency
Control of agency-related costs
Representation brand towards the headquarters (IBM), keeping up-to-date about brand developments and projects, and provide IBMs with all necessary Russian data
Evaluation and preparation of recommendations regarding projects (relaunches, new products) related to brands and their implementation
Preparation of the detailed planning (Plan, E1, E2 on brand and product level) for brands
Control of the P&L of brands and its products, regularly controlling Retail Prices, Cost of Goods and Contribution Margins Development and produce POS materials for the brands
Participation in the meetings with Sales division, Trade Marketing etc. People management: 1 direct subordinate

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