April 25, 2021

Senior Brand Manager в Kimberly-Clark

Principal Accountabilities:

  • Lead long-term (24+ months) strategy and innovation pipeline development in line with Business objectives.
  • Oversee brand standards implementation in the areas of product, packaging, price, communication and recommend actions while needed.
  • Oversee annual brand plans creation and implementation in line with the Brand Strategy.
  • Create and Manage expenditure budget to deliver on the brand objectives.
  • Allocate resources and schedule marketing and advertising activities according to the importance of each brand in the organization’s overall marketing strategy.
  • Set vision for all aspects of brand communication including:
    • Media strategy development and execution
    • Briefing and managing Advertising Agencies
    • Ensure most effective and efficient media mix
    • Provide effective consumer promotional strategies relevant to the market and in line with operating plan
    • Controlling and implementing brand communication budget, including media plans and other activities directly related to brand and advertising production
  • Innovation pipeline: Lead initiative development and long -term (24+months) pipe-line development: product/concept qualification, commercialization of launches.
  • Plan and control Mkg Research projects and budgets in order to identify understand and monitor consumer insights, trends and needs.
  • Create networking with other markets and global functions in order to share the ideas and implement global activities where applicable.
  • Lead brand Sales strategy - in co-partnership with Trade Marketing and Sales.
  • Analyze brand/activities evaluation analysis on the on-going basis and recommend corrective actions if needed.
  • Perform other responsibilities as assigned if they are not in contradiction with this profile.


  • More than 5 years experience in Marketing/ Brand Management in the FMCG company
  • Understand the basics of the brand management (Brand positioning, Target Audience, etc.)
  • Experience of working with the supporting ATL/ BTL/POS agencies
  • Good command of Word, PowerPoint and different data bases
  • Proven Strategic Leadership skills
  • People Leadership skills
  • Strong Thinking and Problem Solving skill
  • Initiative and Follow Through skill
  • Strong Leadership w/in independent projects
  • Fluent English is a must



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