Senior Brand Manager в Kimberly-Clark

Principal Accountabilities:

Lead long-term (24+ months) strategy and innovation pipeline development in line with Business objectives.
Oversee brand standards implementation in the areas of product, packaging, price, communication and recommend actions while needed.
Oversee annual brand plans creation and implementation in line with the Brand Strategy.
Create and Manage expenditure budget to deliver on the brand objectives.
Allocate resources and schedule marketing and advertising activities according to the importance of each brand in the organization’s overall marketing strategy.
Set vision for all aspects of brand communication including:

Media strategy development and execution
Briefing and managing Advertising Agencies
Ensure most effective and efficient media mix
Provide effective consumer promotional strategies relevant to the market and in line with operating plan
Controlling and implementing brand communication budget, including media plans and other activities directly related to brand and advertising production

Innovation pipeline: Lead initiative development and long -term (24+months) pipe-line development: product/concept qualification, commercialization of launches.
Plan and control Mkg Research projects and budgets in order to identify understand and monitor consumer insights, trends and needs.
Create networking with other markets and global functions in order to share the ideas and implement global activities where applicable.
Lead brand Sales strategy - in co-partnership with Trade Marketing and Sales.
Analyze brand/activities evaluation analysis on the on-going basis and recommend corrective actions if needed.
Perform other responsibilities as assigned if they are not in contradiction with this profile.

Requirements:

More than 5 years experience in Marketing/ Brand Management in the FMCG company
Understand the basics of the brand management (Brand positioning, Target Audience, etc.)
Experience of working with the supporting ATL/ BTL/POS agencies
Good command of Word, PowerPoint and different data bases
Proven Strategic Leadership skills
People Leadership skills
Strong Thinking and Problem Solving skill
Initiative and Follow Through skill
Strong Leadership w/in independent projects
Fluent English is a must

Apply:

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