December 9, 2020

Brand Manager в PepsiCo

Job Description

Modern Dairy Team looking for advanced and energetic Brand Manager with good experience and entrepreneurial mindset to drive the biggest and the most loved by Russian consumers brand on the Modern Dairy market - Chudo. You’d be reporting to Senior Brand Manager and closely work with wide cross functional team: insights, commercial, finance and commercialization teams, R&D, design center. As Brand Manager will you contribute to Brand strategy development and realization that maintain momentum and drive sustainable growth. This is a perfect opportunity to join PepsiCo Dairy team and make you contribution to dairy category growth in Russia.

  • Deliver sustainable growth of business & brand KPI's, define brand profitability factors and their activation
  • Analyze market and consumer trends and recommend changes to marketing strategy based on analysis
  • Contribute to strategic and annual brand plans development and their execution via leading assigned work streams
  • Manage briefing, concept development and execution for the assigned categories / activities
  • New product development
  • Collaborate with sales, R&D, Insights, SC, finance, commercialization and other teams to implement brand plans
  • Develop and execute creative and digital campaigns


  • Min. 1-2 years’ experience in Marketing with proven business results as Brand Manager\\Junior Brand Manger
  • Good analytical skills (sees connection in data, trends, quickly analyzes complex problems)
  • Consumer centric approach
  • Knowledge of marketing mix tools
  • Strong project management skills and ownership
  • Good communication and presentation skills, possibility to build networking on the distant work
  • Fluency in English is a must (both writing and verbal)
  • Willingness to take on challenges
  • Active user MS Office (Excel, Power Point, Nielsen Answer is a must)


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