Strategic Marketing Manager в Abbott

Key responsibilities:

Strategic planning

• Develop brand/market strategy (5 years strategy and LRP)
• Develop 1 year marketing plan and 1 year financial plan
• Develop cycle plans and contingency plans
• Perform forecasting and budgeting: plan, update and monthly ADS
• Use monitoring data to feedback and propose strategic planning/tactics

Project Management

• Translate strategy into key implementation milestones, communicate clearly and allocate responsibilities to cross functional member teams
• Manage interaction with sales (SM/DM): “sell”-strategy and marketing plan
• Orchestrate/manage the process to ensure execution of marketing plan within cross-functional teams: continuous interaction and regular checkpoints to review/discuss progress, proactively develop own network and identify new sources to gather information
• Ensure timelines are met and financial results are maximized

Monitoring

• Constantly assess effectiveness and ROI of tactical initiatives implementation:
• Measure customer response/effectiveness
• Manage promo expenses and resources mix
• Monitor KPI’s (sales, MS, price, SFE, clinical trials progress, supply)
• Monitor competitive activities and strategies (analyze key market data)
• Get data to feedback and propose strategic planning/tactics adjustments

External customer development

• Identify key customers at each step of patient flow/product value chain (physicians, patients, KOLs, etc)
• Develop and implement plan to build relationship with key customers and influence them
• Identify opportunities to align brand and customer goals (new business development)
• Optimize customer synergies to develop brand/market advocates

Description of Work:

• Develop and implement short-term and long-term marketing strategies for the product
• Develop and implement marketing programs to grow product sales, including marketing material production for each sales cycle and marketing plans
• Monitor product and market performance, identifying critical performance areas and creating programs to address them
• Forecast market and product performance, provide input for Plans/Updates and new product launches
• Develop training programs for sales force knowledge and skills related to the product
• Build strong relationships with Opinion Leaders
• Monitor monthly sales, inventories and ensure sufficient forecast to cover changing market demands and gaps
• Attend Abbott meetings (congresses, WPC, etc)

Success Profile:

Minimum qualifications

• University degree
• Experience in the pharmaceutical industry, specifically in marketing not less than 2 years
• Fluent English
• Good command of PC (good knowledge of Excel and Power Point)

Preferred qualifications

• Prior Business Degree or Marketing qualification
• Commercial PM experience
• Medical or Pharmaceutical Degree

Apply:

https://www.jobs.abbott/us/en/job/ABLAUS30964740ENUSEXTERNAL/Strategic-Marketing-Manager

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