June 8, 2021

Brand Manager в GlaxoSmithKline

Key Responsibilities

Operational Excellence

  • Development and implementation of the brand (s) strategies, brand(s) plans and new brands initiatives, deploy brand assets across all relevant consumer /shopper touch points (pack, on shelf, digital, media etc.)
  • Lead brand forecasting process in line with corporate timetable, work with Demand Planners to ensure proper long-term forecast.
  • Drive consumer understanding and insights to strengthen brand(s) communication.
  • Proactive development of marketing, communication and promotional mixes to meet the brand objectives and customer needs.
  • Monitor business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives.
  • Conducts analysis and periodical reviews of the brand; competitive, category, customer and consumer trends; post activity effectiveness evaluation to maximize the brand’s equity and marketplace performance.
  • Liaison with external agencies, different company departments, global teams.
  • Effective project leadership and project management. Proactive participation in cross-functional project teamwork.
  • Ensure full compliance with the country and company legislation and regulation requirement.
  • ATL & BTL materials adaptation and development.
  • Manage the process of package development / changing.

Leading for Performance

  • Reach sales, financial and MS objectives in respect of approved investments
  • Full accountability for brand/brands and delivery of all initiatives related to it.
  • Engage, inspire and galvanize the organization around the brand vision, positioning and strategies so they are clear in bringing them to the life in their areas of functional expertise.

Consumers at the Center of the Strategy

  • Develop consumer insights through appropriate techniques/tools.
  • Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.


  • Degree in Business, Marketing, Economics or related field.
  • Minimum 2 years of relevant marketing experience (Brand manager position or similar level in pharma or FMCG)
  • Cross functional expertise and capability to thrive in a highly complex and matrix environment
  • Proven ability or understanding to execute insight led marketing plans that drive competitive advantage along the path to purchase
  • Proven expertise managing and motivating outside agencies and vendors
  • Good business/marketing acumen and analytical skills
  • Financial acumen at brand manager level
  • Excellent presentation skills
  • Advanced English

What we can offer:

  • Competitive salary
  • Medical insurance, life insurance
  • Meal allowance
  • Mobile compensation
  • Internal and external educational courses and trainings
  • Professional and career development opportunities (locally as well as worldwide)



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