Marketing Manager в Kimberly-Clark

Responsibilities:

• Project leadership of major cross functional initiative to transform Russia BCC performance including significant coordination of asset start up, trade communication and consumer launch
• Value Share, Top line and bottom line responsibility incl. NSV, GM, OP
• Baby Care category strategic business plan development and alignment with HQ
• Brand plan development incl. portfolio, pricing, communication and trade marketing initiatives in cooperation with Trade Marketing function
• Analysis of consumer needs and insights for innovation pipeline and communication development
• Holistic commercial programs development incl. support for consumers & shoppers (TV, digital, in-store, BTL, PR), trade marketing plan, motivation programs for KC Sales team and KC staff
• Building high performing team, coaching and feedback on a daily basis
• Marketing budget planning and control of execution

Education and Experience

• 7 - 10 year experience in Marketing
• Business or marketing-related degree or equivalent professional qualification
• Experience in all aspects of developing and managing marketing strategies
• Technical marketing skills
• Proven experience in customer and market research
• Relevant product and industry knowledge
• Digital marketing skills
• Experience with relevant software applications
• English - Upper intermediate

Key Competencies

• Excellent written and verbal communication skills
• Formal presentation skills
• Organization and planning
• Strategic thinking
• Problem analysis and problem-solving
• Team-leadership
• Persuasiveness
• Creativity

Apply:

https://www.careersatkc.com/en/russiaapplication?JobReqID=808324

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