June 28, 2020
Marketing Manager в Kimberly-Clark
Responsibilities:
- Project leadership of major cross functional initiative to transform Russia BCC performance including significant coordination of asset start up, trade communication and consumer launch
- Value Share, Top line and bottom line responsibility incl. NSV, GM, OP
- Baby Care category strategic business plan development and alignment with HQ
- Brand plan development incl. portfolio, pricing, communication and trade marketing initiatives in cooperation with Trade Marketing function
- Analysis of consumer needs and insights for innovation pipeline and communication development
- Holistic commercial programs development incl. support for consumers & shoppers (TV, digital, in-store, BTL, PR), trade marketing plan, motivation programs for KC Sales team and KC staff
- Building high performing team, coaching and feedback on a daily basis
- Marketing budget planning and control of execution
Education and Experience
- 7 - 10 year experience in Marketing
- Business or marketing-related degree or equivalent professional qualification
- Experience in all aspects of developing and managing marketing strategies
- Technical marketing skills
- Proven experience in customer and market research
- Relevant product and industry knowledge
- Digital marketing skills
- Experience with relevant software applications
- English - Upper intermediate
Key Competencies
- Excellent written and verbal communication skills
- Formal presentation skills
- Organization and planning
- Strategic thinking
- Problem analysis and problem-solving
- Team-leadership
- Persuasiveness
- Creativity
Apply:
https://www.careersatkc.com/en/russiaapplication?JobReqID=808324
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