August 6, 2020

Luxury Eyewear Market Size, Outlook, Trend and Forecast 2027

Global Luxury Eyewear Market: Overview

The demand within the global luxury eyewear market is rising on account of several key developments in the fashion industry. The use of luxury eyewear amongst youngsters has increased over the past decade. Extensive marketing and promotions have played an integral role in driving sales across the luxury eyewear market. Changing inclinations of the masses, especially in terms of their fashion preferences, has played a vital role in market growth. The market vendors are constantly designing new models to attract the attention of the end-users. The revenue index of the global luxury eyewear market is slated to improve in the years to follow.

A report added by Transparency Market Research (TMR) sheds value on some of the leading drivers of market demand. The global luxury eyewear market can be segmented on the basis of type, end-user, and region. The unprecedented demand for sunglasses amongst youngsters has become a vital prospect of market growth.

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Global Luxury Eyewear Market: Notable Developments

The growth of the luxury eyewear market goes hand in hand with advancements in the clothing and apparel sector.

  • The Swiss watchmaker, Omega has ventured into the manufacturing of sunglasses in 2016. The company disrupted the market with its innovative and distinct designs. The company is now looking to develop a new line of sunglasses and optical wear to expand its consumer base. The company intends to sell its product through independent retailers and its brand boutiques. Innovation has become the watchword of the global luxury eyewear.
  • A recent agreement between Lanvin and Marchon has sent ripples across the go all luxury eyewear market. The agreement entails the sale of luxury and optical eyewear under Lanvin’s brand name. The two entities are expected to earn voluminous revenues through the new venture. Such collaborations are a sign of integrity and stability across the global luxury eyewear market.

Some of the leading players in the global luxury eyewear market are:

  • Prada
  • Dior
  • Rayban
  • Armani

Global Luxury Eyewear Market: Growth Drivers

Availability of Latest Designs

The availability of the latest designs of eyewear promoted via entertainment channels such as movies and TV series has played a key role in market growth. The presence of a stellar range of options for the consumers shall given an impetus to the growth of the global market. The next decade could be a game changer for the global luxury eyewear market. TV shows and movies have become the primary mode of promotion for sunglasses. Celebrities are quick to set trends with regard to the adoption of sunglasses. This factor, coupled with the availability of polarised pairs of spectacles, has aided market growth.

Use of Social Media Marketing

Fashion accessories are extensively promoted via social media channels. The use of targeted marketing strategies has played to the advantage of the vendors operating in the global luxury eyewear market. Fashion influencers have tied up with major brands for luxury eyewear to promote new products. Owing to the aforementioned factors, the global outreach of the luxury eyewear market is projected to expand. As the trend of wearing sunglasses gathers momentum, the market vendors are earning the advantage of quick adoption of new models. The players have become more customised in their approach to marketing and sales.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

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The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market