E-COMMERCE WITH ROAS 600%

e-Commerce sphere, household goods. Each product has its own landing page. Client wanted to bring me application for the purchases on site, then he called them up and sent the goods by post.

I created a business manager and an advertising account from scratch, since the client did not have one. Next, I installed the pixel on landing pages, set up optimization events on the thank you page, then set up aggregated data. Main advertising goal I used conversions and also used retarget on site visitors, excluding buyers.

Here video creatives gave better results than photo. You can see examples of creatives below.

On average, the application came out at $ 1.5.

Conversion to purchase 70%. The advertising budget is $1500, the average cost of the goods is $15. ROAS 600%.

P.S. We also worked with this client on TikTok. There an application came out more expensive - about $ 3.

If you want the same results, write me on whatsapp +375291720893, or telegram @katsiaryna_kananovich.