SEEDING in Telegram and MEDIA BUYING | Promogram

Let's Start with Seeding

Seeding is the placement of paid posts in Telegram channels. Posts can either be:

1. Native: Tailored to match the channel's content style, making the ad feel like a natural part of the channel.
2. Universal: Standardized posts that can be used across multiple channels without much adjustment.

While native posts are often said to perform better, we believe the key to success lies in:

• A strong offer: Capturing attention and delivering value.
• Well-chosen channels: Ensuring your message reaches the right audience.

Seeding in niche-specific channels works particularly well when targeting a narrow audience that's hard to reach through broader advertising approaches.

Examples of seeding on Telegram include: a bank promoting its media services in a channel for editors, or a satellite company advertising its online cinema in a channel dedicated to movie news.

Of course, advertising placements are not limited to Telegram. Other options include VK groups or even video/stream integrations on platforms like YouTube, Twitch, and similar sites.

MEDIA BUYING

Media buying involves purchasing native/direct advertising within content on video-hosting platforms such as YouTube, TikTok, Reels, and Twitch. This approach is more complex as it requires a larger investment, more time to select the right channel for placement, creative preparation, and crafting ad materials. While the process is similar to Telegram seeding, it demands greater expertise, creativity, and resources.

What Problems Do Seeding and Media Buying Solve?

Seeding and media buying address key marketing objectives, such as increasing reach, driving traffic to websites, and generating leads. The major advantage is that these methods can generate leads without the need to maintain or grow your own channel. All you need to do is purchase placements in someone else's channel to start getting inquiries. The cost per lead can often be lower than other advertising channels, such as contextual or targeted ads.

Key Benefits:

1. Affordable Entry Point: On platforms like Telegram or VK, you can start with just a few thousand rubles.
2. Direct Conversion: Advertising can link directly to your contact or website, removing the need to maintain your own channel.
3. Simplicity: From a technical perspective, the process is straightforward. It mainly requires negotiation skills and an understanding of audience preferences.
4. Brand Awareness: This type of advertising can increase brand recognition and audience loyalty.

How to Choose Channels for Telegram Seeding?

Selecting channels involves evaluating their niche, reach, and target audience. For example, if you're advertising household cleaning products, your target audience might include homemakers. Such users are likely to follow channels about cooking, parenting, or home comfort.

Tools for Channel Selection:
Platforms like Tgstat or Telemetr can be incredibly helpful. These analytics tools help identify channels that align with your product by analyzing audience demographics and interests.

Key Factors to Consider:

• Channel Content: Ensure the content aligns with your brand's principles and is engaging.
• Posting Frequency: Avoid channels with overly frequent or rare posting; 2–4 posts per week is ideal.
• View Dynamics: Watch out for channels with unusually high views on specific posts—it might indicate artificial boosting.
• Engagement: Look for active reactions, comments, and chat discussions.
• Ad Cost: Prices should be reasonable; avoid deals that are suspiciously cheap or overpriced.

Critical Metric:
CPM (Cost Per 1,000 Impressions) is a vital metric when choosing channels. A CPM that is unusually high or low compared to the niche average should prompt you to investigate the channel's ER (Engagement Rate) and daily post frequency. For Telegram, a healthy ER is at least 10%, with 15%+ being ideal.

How to Execute Telegram Seeding?

Once you’ve selected channels for placement, follow these steps:

1. Prepare Your Ad Post:
   Craft a compelling offer and visually appealing post. It can be native (integrated seamlessly into the channel’s content) or direct advertising. Include a call to action (e.g., "Click the link to learn more!") and ensure your post contains links at both the beginning and end for visibility.
2. Ad Marking:
   Mark your ad appropriately. You can either do this yourself, rely on the channel admins, or delegate it to an agency/marketplace. Even if ads aren't immediately marked, don't forget to address this after payment.
3. Select the Right Timing:
   Schedule your post for peak activity hours on the platform. While prime slots may cost more, they are often worth the investment.
4. Verify and Pay:
   Before transferring payment, double-check the admin's credibility. Look for reviews of their previous placements and ensure the channel is genuine.
5. Monitor and Analyze Results:
   Results should become evident within a day. If outcomes are disappointing, don’t be discouraged. Reevaluate your channel selection and ad strategy to refine future placements.

While seeding might seem simple, systematic success requires marketing experience, promotional knowledge, and solid connections with channel admins.

Telegram Seeding by Promogram

The Promogram team offers full-cycle Telegram seeding services: guiding you through all stages from creative selection to tagging and result analysis. Gain targeted leads even from the narrowest audience and automate the placement process for your convenience.

Media Advertising Procurement (YouTube, Twitch, TikTok, Instagram) by Promogram

Promogram will automate the process of selecting sources, communicating with bloggers, and placing your ads across social media video content. With this method, you can promote your high-value products and attract your first visitors to your website.

Our clients receive the most favorable terms and pricing for advertising due to our extensive experience in media buys and the proper optimization of ad posts and budgets. After the first campaign, each client prefers to continue working with us on a permanent basis. The high quality of our work is due to our presence in all closed chats with Telegram channel administrators and our friendly relationships with many of them. When advertising is available exclusively to selected parties, our clients are included in these lists. Most of our clients save up to 15% on their advertising budgets.