Case. Attracting girls to an escort agency in China
Hello everyone. I just got to the design of the October case. It's no secret that I work as a gray targetologist, sometimes I work part-time in agencies. So the client contacted the agency to set up targeted advertising on Instagram /Facebook to find girls for his escort agency. I was brought in only as a technical specialist.
Before starting work, the girl, let's call her Milady) had never used insta advertising, only mailing lists, Yandex, sarafanka. But since there are a lot of her clients in insta, I decided to try it.
To begin with, a brief was held to find out which girls are needed, from where, and so on.
- a special chat has been created so that leads from the advertising cabinet get into a chat with managers for speedy processing.
- we have developed a lead form with parameters that are suitable for our customer.
- create maps to link to the advertising account.
- we launched an advertisement.
These are the results we got. In the period from 23.09 to October 30, on some days there were downtime (not our fault, then the cards flew off, then the services were evicted, then Facebook stormed) technical problems. The bonus days were simply worked out later.
We invested $ 1,023, received 160 questionnaires, the cost of the lead is $ 6.40. In the first 2 weeks, 3 girls left and more than 20 are still in development. Who in the topic knows how much 1 girl worked for and how much the client earned in the end. I can only say that my work and advertising budget pay off with 1 girl.
If you need advertising. I'm leaving a comment, I'll get back to you.
**Meta belonging to Instagram, a recognized extremist organization in Russia.