Promotion of a shugaring studio through targeted advertising in Instagram
Started point: the best hair removal studio in Samara, a developed account, a strong personal brand of the owner in professional circles.
https://instagram.com/fasolka.63
The average check is above average.
Objective: test targeted advertising on Instagram and, during the test, attract new customers, receive requests for promotion and attract subscribers.
What was done:
✅ tested 7 audiences to attract clients to epilation services
✅ tested 3 audiences to attract clients for training
✅ tested 3 audiences to attract subscribers
✅ 58 creatives tested in total
From placements used story, feed and interesting.
The audiences were narrow ~ 20,000-30,000 people. The average cost per click varied ~ 25-30 rubles. (0,27-0,33 euros)
Audiences that performed best:
▪️Attracting clients: housewives with an upper middle income, fitness audience, people 10 km away from the studio with hair removal interests.
Examples of audiences:
Potential audience size is 23 000 people
Age: 25-42
Location: Samara, Samara oblast + 10 km
Sex: women
Language: Russian, Ukrainian, Azeri, Belarusian, Ukrainian, Kazakh, English
Placement: Instagram stories
Compliance criteria:
Interests: Waxing, Gillette (brand), Braun (brand), Shaving cream, Lazer epilation, Epilation, Mustache, Razor, Lazer diode, Armpit
Potential audience size is 37 000 people
Age: 30-35
Location: Samara, Samara oblast
Sex: women
Language: Russian, Ukrainian, Azeri, Belarusian, Ukrainian, Kazakh, English
Education: Higher Education
Marital status: married
Placement: Instagram feed and Recommendations in Instagram
Compliance criteria:
Interests: Children`s Preschool Education, Parenting, Home improvements, Households, Kindergarten, Preschool education, Child Care, Home, Family, Interiors, Cottage
And more:
Interests: Cosmetics, Beauty, Massage, Waxing, Cosmetology, Beauty Salons, Lazer, Bikini, Shaving, SPA
And more:
Interests: First Class travel, Buggati, Yacht Club, Luxury Real Estate,Porshe, Rolls Roys Motor Cars, BMW, Business Class, Luxury Resorts, Audi, Lamborghini, Toyota, Jaguar, Maserati, Nissan, Land Rover, Range Rover, Bentley Motors, Luxury Yacht, Luxury cars, Luxury goods
Potential audience size is 23 000 people
Age: 25-35
Location: Samara, Samara oblast
Sex: women
Language: Russian, Ukrainian, Azeri, Belarusian, Ukrainian, Kazakh, English
Marital status: married
Placement: Instagram feed and Recommendations in Instagram
Compliance criteria:
Interests: Muscles, Gymnastics, Acrobatics, Crossfit, Sport Gymnastic, STretching, Swimming, Body weight, Sports, Fitness, Yoga, Running, Dancing, Weight Trainings, Aerobics, Bodybuilding, Strength training, Physical exercises
And more:
Interests: Cosmetics, Beauty, Massage, Waxing, Cosmetology, Beauty Salons, Lazer, Bikini, Shaving, SPA
And more:
Interests: Waxing, Gillette (brand), Braun (brand), Shaving cream, Lazer epilation, Epilation, Mustache, Razor, Lazer diode, Armpit
▪️The audience of mothers on maternity leave worked best to attract people for training.
Potential audience size is 23 000 people
Age: 28-35
Location: Samara, Samara oblast
Sex: women
Language: Russian, Ukrainian, Azeri, Belarusian, Ukrainian, Kazakh, English
Placement: Instagram feed and Recommendations in Instagram
Compliance criteria:
Interests: Infant formula, Preschool, Sliders, Parenting, Kindergarden, Children`s body (clothes), Infant, Preschool Education, Cradle, Baby Care, Baby carseat, Family, Baby stroller
Parents: Parents with infants (up to 12 months), Parents of children aged 1 to 2 years, Parents with Preschool children (3-5 years)
And more:
Interests: Temporary work, Shift work, Interview, Employment relations, Career, Part-time employment, Labor exchange, Overtime work, Maternity leave, Resume
Specialty: Unemployed or Not working yet
Employer: Currently working for a job
▪️The audience of mothers on maternity leave worked best to attract people for training.
Best ads:
Dynamic creatives with intrigue in the theses went to advertising subscribers. The feed contains a picture with a bright title. The click was around ~ 15 rubles (0,16 cents).
Also, a slideshow with a listing of advantages and trending music went well in the feed.
In the texts for attracting clients, they emphasized the experience of the masters, sterility, service, painless technique that the studio masters use. It was also mentioned that a master works in the studio who won the Samara epilation championship.
In the texts for attracting people to training, they talked about the experience of the teacher and the advantages of providing materials and models for practicing.
On week 2, we connected a retarget for visitors and interacting with the site and advertising.
The work lasted a month. During the test, the following results were obtained:
➡️338 clicks
➡️67 followers
➡️19% conversion to subscription
➡️ Spent: 12019₽ (133,5 euros)
Total:
10 new clients (average bill - 30 euros)
4 sold training for 12,000 rubles (133 euros), (23 requests during advertising, usually 10)
In plans: 1increasing the advertising budget and scaling the advertising campaign with the connection of the goals "recognition", "conversion".
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Elena
🏆 Promotion of businesses and bloggers, production
Contact me:
👉Telegram / WhatsApp: 89379972102
👉Instagram: https://instagram.com/delovaya_vedmochka