Piercing and body jewelry (Facebook ads case study)
The client owns a piercing studio and a jewelry workshop. The prices on jewelry range from 100 dollars to 600.
The account contains posts and stories about the brand and the client herself, the studio and clients's feedback and photos/videos with the brand's jewelry. The account is visually attractive, has photos of jewelry. Stories are published regularly.
Location: Saint Petersburg, Russia (shipping to other cities is not available yet)
The results
Cost per follower: $0,51 (acceptable cost per follower on the Russian market ranges between $0,25 and 0,84)
Customer acquisition cost: $42
The average cost of a follower decreased over time and can be lowered even more by testing new audiences, new layouts and offers.
Since January is usually not very profitable in Russia (because of 14 days weekends and holiday expenses), there is a probability that some of the new Instagram followers will come to the studio and buy jewelry later. Also it can be achieved by posting stories about the quality of the services, high-qualified piercers and the safety of the procedure.