DEVELOP A COMMUNICATION PLAN

• The following is a list of competencies that you will learn and practice in this project.
• Formulate a central message around which to develop your communication plan.
• Identify the target audience for your message.
• Develop a communication plan that would effectively deliver the central message to the intended audience.
• Define the steps of the communication plan for the intended audience.
• Tailor the tone of the message to match audience and situational expectations.

DEVELOP A PLAN A strong communication plan ensures your message will have the desired impact. By clarifying your communication goals and targeting your message accurately, you or your organization can build a roadmap for reaching broader goals. As with any type of plan, there are a number of factors to building an effective, usable document. A plan can be developed in a variety of ways with many different tools. You may choose to use the Write a Communication Plan resource on page 18 to develop your plan. It may be helpful to refer to the resource as you move through the project. GOALS Know Your Goals Categorize your communication plan into concise and manageable goals. Be clear on the purpose of your plan. Whether you seek to educate, to persuade, or to inform your audience, concise goals will make clarifying your message and fulfilling your purpose easier. Clear Especially for a communication plan, it is important to define goals that have a clear and identifiable result. “Promote our Toastmasters club” is vague and hard to assess.