Overcoming data collection challenges to build an effective influencer tracker

The Players is an advertising agency that comes up with and implements projects through bloggers on Instagram, YouTube, TikTok, VKontakte, Telegram, podcasts, and other platforms. They execute projects ranging from global strategy and creative platforms to video production and posting.

The agency’s clients include companies such as Nestle, Danone, Colgate, Xiaomi, McDonald’s, Samsung, Disney, and many more. They have the ability to offer such a wide range of services and projects thanks to our joint work on the creation of a system for tracking and selecting influencers.

Read a case study on how we developed an influencer marketing software platform for the client that helped them to move from a huge number of Excel spreadsheets to one convenient dashboard.